Digital Marketing Account Manager

Energy Circle is a digital marketing agency focused on accelerating the transformation of homes and buildings through energy efficiency, renewable generation, health, and comfort. The Digital Marketing Account Manager will plan, execute, track, analyze, and optimize full-funnel digital marketing strategies across multiple channels while managing client relationships and using data, AI, and automation to improve campaign performance.

Responsibilities:

• Strategic Campaign Planning & Channel Strategy: Developing integrated marketing plans across Paid and Organic Search, Creative Content Marketing (blogs > videos), Social Advertising, and Programmatic aligned with client business and marketing goals
• Conversion & User Experience: Identifying optimizations for landing pages (UX/UI) and campaigns to maximize for increased brand awareness and lead generation
• Performance Tracking & Analytics: Managing tracking platforms (GA4, Google Tag Manager, Data Studio, etc.) and interpreting performance data into actionable insights and tactics
• Continuous Optimization: Conducting ongoing testing, reviewing and recommending tactic and budget allocations, and refining keyword/audience targets to meet and succeed against our clients’ objectives
• Client Management: Directly owning the end-to-end client experience through regular strategic calls, proactive campaign updates, clear expectation management, and translating marketing metrics into executive-level insights that drive long-term client satisfaction and growth
• AI & Innovation: Actively embrace, experiment, and integrate AI LLMs and automation tools (Zapier) to enhance productivity and client impact, in accordance with Energy Circle’s Human-AI-Human loop and vetting guidelines, utilizing approved AI technologies as tools, not a strategic shortcut

Requirements:

• A degree in marketing, business management, communications, or something transferable
• Passion, enthusiasm, and 3–7 years of experience working in digital marketing
• A blend of quantitative and qualitative thinking abilities
• Ability to present (and clearly communicate) overarching marketing strategy, campaign objectives, and performance metrics
• Advanced organizational skills with an ability to prioritize and delegate tasks
• A desire to build and maintain strong, healthy, proactive client relationships primarily over Zoom, phone, and email
• Daily fluency with AI tools (Claude, Perplexity, Gemini) to prompt effectively, streamline daily workflows, and optimize team productivity
• Strong attention to detail and QA ownership of any work deliverable (AI or otherwise)
• Demonstrating our Zest for Innovation core value to improve or creatively rethink workflows and processes (AI, automation, or otherwise)
• The ability to work productively in a collaborative, close-knit team environment; we want participants!
• Experience (or strong interest) in the better building sectors including HVAC, solar, or home performance
• Above-average proficiency in Google Analytics and Google Suite platforms, including but not limited to Google Data Studio, Google Search Console, Google Tag Manager, etc
• A track record of client service excellence
• Strong knowledge of many of the specific tactics and marketing services we deploy
• A track record of building your own small tools or automations (Zapier, custom GPTs, agents, light scripting) to take repetitive work off your plate
• Ability to query research and datasets in natural language from BigQuery, GA4, and Semrush to inform strategy and marketing tactics
• Visa Sponsorship: Candidates must be legally authorized to work in the United States without current or future visa sponsorship
• Local to Portland
• Exceptional candidates considered for remote offer
• Passion for supporting a mission-centric organization and the desire to join a highly collaborative team
• preference will be given to candidates who reside in—or are willing to self-relocate to—the greater Southern Maine region