Product Marketing Manager

Keeper Security is a cybersecurity software company that protects organizations and individuals from cyber attacks through zero-knowledge and zero-trust security solutions. The Product Marketing Manager will drive product go-to-market strategy by developing messaging and positioning, leading product launches, creating content, coordinating marketing initiatives, and conducting market and competitor research.

Responsibilities:

• Lead and execute cross-functional product and feature launches, partnering with product, sales, demand generation and customer success
• Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Commercial, Public Sector (FED/SLED) and MSP
• Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
• Partner with product management and demand generation teams to craft content around new products and features that drive product awareness and lead generation
• Coordinate webinars with demand generation and product teams, from topic and speaker development through promotion and follow-up content, to drive engagement and pipeline
• Work closely with the SEO team to produce SEO-optimized blogs, web pages and videos around product features, use cases and more
• Collaborate with channel partners to develop co-marketing initiatives and campaigns
• Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories, as well as to inform product development and marketing strategies
• Conduct market research and competitor analysis to influence product marketing strategies, identifying opportunities for differentiation and growth

Requirements:

• 5+ years of B2B cybersecurity, SaaS-focused experience in a product/solutions marketing role
• Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
• Comfortable using AI tools to boost productivity and creativity, but exercises strong judgment in validating output, refining messaging and ensuring quality across all deliverables
• Experience with successful cross-functional product and feature launches
• Exceptional written and verbal communication and presentation skills, as well as strong messaging skills
• Project management skills to manage multiple priorities in a dynamic environment
• Self-starter and a problem solver who works well within a team (both local and distributed)
• Someone who is innovative, fast-paced, energetic and a great team cross-functional collaborator
• Results-driven, analytical yet pragmatic, with a bias for action
• Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline