Marketing Manager - North America

Life Scientific operates in the global crop protection market, developing off-patent products and bringing them to growers through distributor and retail partners. The Marketing Manager will activate global strategy across North America, build and manage separate marketing plans for Canada and the United States, oversee budgets, content, campaigns, events, agencies and media, and support commercial teams.

Responsibilities:

• Contributing to the global marketing strategy, then interpreting and activating it across North America
• Scaling what works: bringing proven approaches from other regions in without rebuilding them, and sharing North American results in a form others can reuse
• Collaborating across the function and other regions by default, because duplicated effort is the biggest efficiency loss a team this size can make
• Bringing commercial thinking to every plan and every activation decision
• Contributing to the whole being more than the sum of its parts
• Building and running separate annual marketing plans for Canada and the United States
• Reporting on activity, spend and performance at a cadence that is right for the business
• Holding budget authority for North American marketing spend within the agreed plan and approval process
• Tracking committed, in-flight and spent budget, and flagging run-rate issues early
• Owning editorial content and the North American content and activation calendar
• Keeping regional website content current
• Developing, writing and editing blog and campaign content with agronomy colleagues as subject-matter experts
• Running seasonal campaigns, priority product and partner promotions, and the regional events programme, from planning through on-site delivery to follow-up
• Managing North American agency and media relationships day to day: briefs, schedules, delivery and quality
• Commissioning creative through the Creative & Design Lead, so every agency works to one brand system
• Partnering with the North American commercial group, with country sales leads and the Commercial Intelligence Group as key stakeholders
• Prioritising inbound sales enablement and activation requests against the plan, and standing behind go/no-go decisions
• Collaborating with the Product Marketing Lead, the Creative & Design Lead and the Commercial Intelligence Group
• Giving sales teams the brand and narrative guidance and the resources, to build their own materials
• Working across North American and European time zones with a rhythm that works in both directions

Requirements:

• Five or more years in marketing delivery in agriculture, crop protection or a comparable B2B sector selling through distributor or retail channels
• Someone who sees how things have always been done and is ready to try new things
• Experience activating a central strategy in a region, with the discipline not to rewrite it locally
• A track record of managing agencies and media partners to schedule, budget and reporting
• A strong writer and editor who can turn agronomy into copy a grower or retailer will actually read
• A working understanding of both the Canadian and US markets and how they differ
• The independence to work at a distance from the wider team and the judgement to know what needs escalating
• The confidence to push back on a commercial request that doesn't serve the plan and explain why
• The experience of knowing where to compromise while driving, changing and news ways of working
• End-to-end campaign and event delivery experience
• Technical competency and appetite to find ways to scale capability with technology