Product Manager, Bronchoscopes

FUJIFILM Healthcare Americas Corporation develops healthcare solutions including diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, and in-vitro diagnostics. The Product Manager, Bronchoscopes will lead the company’s bronchoscope and endobronchial ultrasound portfolios, managing strategic planning, commercialization, product life cycles, stakeholder relationships, clinical activities, training, and market adoption.

Responsibilities:

• Responsible for leading and managing all aspects of Fujifilm’s bronchoscope and endobronchial ultrasound portfolios, and working cross-functionally with various stakeholders internally and externally (e.g., healthcare professionals, sales & field personnel, global R&D, operations, regulatory, global marketing, other companies/device manufacturers, etc.)
• Develop and drive 3 – 5 year strategic plans (e.g., product portfolio, commercialization plan, marketing plan, clinical plan, financial forecast plan and supply chain plan) for Fujifilm’s bronchoscope portfolio as well as develop the potential for synergistic devices and strategic partnerships to broaden adoption and market share for Fujifilm’s products
• Lead market assessment, commercialization and all required activities throughout their product life cycle, including but not limited to initial strategic assessment of the respective opportunities, competitive landscape, pre-release preparation, evaluation, launch, training, post-launch observations/trouble shooting, and product retirement
• Partner with broader team as it relates to downstream initiatives (i.e. product launch, product demonstrations, product subject matter expert, etc.)
• Develop, build and maintain strong relationships with Key Opinion Leaders (KOLs) in the marketplace. Activities include delivering various presentations, conducting site-visits, attending shows and conferences, inquiry handling, etc. Partner with global marketing to identify appropriate KOLs that could support new product development and provide valuable feedback on products and market (i.e. coordinate clinical labs and office/conference evaluations for new products with KOL and global marketing teams)
• Build and maintain strong relationships with Sales teams by supporting clinical demos and developing tactical plans to drive adoption and commercial success
• Serve as subject matter expert to provide clinical, technical, and market knowledge in the product franchise(s): which includes but is not limited to Fujifilm’s products and services, peripheral and competitors’ offerings, clinical and technology trends
• Take an active role in leadingfuture pipeline discussions together with other product management members, international headquarter liaisons, R&D, and marketing personnel. Stay solution-focused and positively suggest product improvements and innovation
• Work closely with global marketing and R&D counterparts to share best practices and leverage successes in other regions
• Partner with sales/sales leadership, national business development managers, clinical specialist team, and field service engineers in the management of field initiatives
• Primary lead for pulmonary portfolio and manage overall elements of trade show participation with regards to show objectives, booth and partnership equipment requirements, hands-on workshops, and overall execution of an event
• Serve as subject matter expert/technical resource to healthcare professionals and internal staff who have technical questions or problems. Communicate expert opinions on behalf of company products and offer possible solutions to the problems. Technical assistance should reflect functionality of the Fujifilm products as well as the intended clinical benefits and utility of these products in a given procedure(s)
• Lead training on product operations, reprocessing, and manufacturer’s requirements of the portfolio
• Lead creation of the product evaluation protocol for new products and the evaluation on-site. This includes managing the site selection process, tactical protocol deliverables, and summarization of project results to global headquarters
• Develop tactics to drive adoption and broader recognition of clinical and economic benefits of Fujifilm technology (i.e. clinical as well as white paper strategy)

Requirements:

• BA/BS degree is required, preferably with a degree related to healthcare or biology or business or equivalent experience
• Minimum 7 years' work experience in a marketing capacity (i.e., product marketing, marketing associate, associate product manager, product manager, senior product manager, product/technical director)
• Minimum 5 years of medical device experience with strong clinical background
• Highly focused and results-oriented; able to identify goals and priorities and resolve issues in initial stages
• Works with a sense of urgency, understands business expectations and maintains focus on the changing needs of the organization
• Experience leading new product trainings to include technology, disease state, clinical and economic messaging
• Demonstrated ability to work independently and in a close team environment, self-starter who can motivate others
• Proficient in managing through influence
• Exceptional communication/interpersonal, analytical and problem-solving skills
• Proficient computer skills using Word, Excel, PowerPoint, Outlook
• Effective Time Management skills
• Strong analytical and critical thinking skills
• Ability to read, analyze, and interpret essential job-related documents
• Ability to present and speak effectively and professionally to all internal and external customers
• Ability to calculate, balance, analyze sales and marketing data, prepare detailed reports, and report data
• Ability to present and communicate in multi-cultural environment
• Prior experience with endoscopes and/or pulmonology/endobronchial ultrasound preferred
• Knowledge / familiarity with general, thoracic, and/or, pulmonology related products and procedures is desired
• Knowledge of United States healthcare systems and dynamics is desired