Senior Product Marketing Manager - AI Exposure (Hybrid/Columbia MD or Boston MA)

Tenable is an Exposure Management company that provides cybersecurity solutions to help organizations understand and reduce cyber risk. The Senior Product Marketing Manager will own global go-to-market strategy for the AI Exposure domain, including positioning, launches, adoption, demand generation, sales enablement, and customer advocacy. The role will collaborate with product, sales, marketing, partners, analysts, and public relations teams to drive growth and influence product direction.

Responsibilities:

• Serve as the domain expert and thought leader for Tenable AI Exposure, representing Tenable with partners, customers, events and in media engagements
• Lead new product and solution launches, ensuring successful positioning and go-to-market execution
• Contribute to product marketing strategy and messaging, maintaining technical accuracy and alignment with business goals
• Provide actionable market insights, customer feedback, and competitive analysis to influence product roadmaps and go-to-market strategies
• Develop compelling outcome-driven demo use cases and sales plays aligned to buyer needs across AI discovery, AI workload protection, and AI usage governance
• Develop impactful marketing assets, including sales collateral, blog posts, website content, and thought leadership materials
• Partner with performance marketing teams to create and execute campaigns that drive awareness, engagement, and measurable growth
• Engage practitioner and enterprise communities through social channels, in-product communications, and events to foster advocacy and adoption
• Collaborate with product management, sales, and enablement teams to ensure message consistency and effective go-to-market alignment
• Contribute to analyst and public relations efforts to amplify Tenable’s leadership and innovation in AI security
• Develop and deliver partner and sales enablement programs, including training, tools, and resources that enhance customer success
• May perform other duties and responsibilities that management may deem necessary from time to time

Requirements:

• Applicants must be authorized to work for any employer in the U.S. without sponsorship
• Bachelor's degree or equivalent work experience
• 8+ years of high-tech product marketing or similar experience
• Strong understanding of the cybersecurity market, with depth in AI/ML security, cloud security, or data security, and the ability to translate technical concepts into compelling marketing content
• Familiarity with the AI risk landscape, including topics such as shadow AI, AI asset discovery, AI workload vulnerabilities, and AI governance
• Proven experience leading product launches and contributing to messaging strategies that drive measurable results
• Demonstrated experience driving adoption and demand for new or emerging capabilities
• Excellent communication skills, with the ability to craft messages for both technical and executive audiences
• Demonstrated ability to collaborate effectively with globally distributed teams
• A proactive mindset with excellent organizational skills and attention to detail
• Ability to thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is high
• Your inherent drive and self-starter attitude motivate you to achieve dramatic success
• Experience marketing security solutions for cloud, AI/ML, or data environments
• Familiarity with AI governance, risk management, or compliance narratives and their enterprise buyers
• Experience supporting analyst relations and public relations programs