Marketing Manager, Diagnostics

Beacon Biosignals is transforming precision medicine for the brain through at-home EEG and cardiopulmonary signal platforms for clinical development and diagnostics. The Marketing Manager, Diagnostics will drive marketing operations by managing CRM systems, digital campaigns, customer communications, events, sales enablement, and thought leadership initiatives for the Diagnostics business.

Responsibilities:

• In partnership with our RevOps team, maintain clean, actionable data across our diagnostics marketing and sales systems
• Implement tagging structures and workflows that enable our team to work more efficiently
• Manage the marketing attribution model across touchpoints
• Own day-to-day execution within our CRM: email campaigns, workflows, lead tracking, and list management
• Maintain and update Diagnostic-specific pages on our website (Framer CMS); coordinate with internal designers on content refreshes
• Build and manage an editorial calendar and grow our LinkedIn presence (with expansion to other platforms)
• Track relevant awareness days, research milestones, and cultural moments to keep our content timely
• Manage digital campaigns including copy generation, design, UTM tracking, vendor management, and ROI analysis
• Collaborate with in-house designers to produce engaging visuals, animations, and data storytelling
• Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs
• Support cross-functional project coordination, including managing Asana boards and facilitating internal marketing communications
• Build out and manage ideal customer profiles (ICPs) with targeted messaging and value props for each
• Own our conference calendar end-to-end, from identifying opportunities to post-event ROI analysis
• Coordinate event logistics: registration, booth materials, swag, vendor communications, budget tracking
• Develop pre- and post-event outreach strategies, including attendee targeting and follow-up campaigns
• Manage deadlines around scientific content submissions (abstracts, posters) and social amplification around events
• Identify award opportunities and manage submissions from application to announcement
• Scout podcast and speaking opportunities for our subject matter experts

Requirements:

• Bachelors degree and 5+ years of experience in Marketing Operations or Marketing Analytics
• Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Experience in medical device, diagnostics, marketing
• Familiarity with FDA-regulated promotional content and compliance review processes
• Experience with Framer, Webflow, or similar no-code CMS platforms
• Background supporting a dual or multi-audience brand
• Basic design literacy; experience providing feedback on marketing collateral