Sr. Regional Marketing Manager

Neo4j is a graph intelligence platform that transforms data into knowledge for intelligent applications and AI systems. The Sr. Regional Marketing Manager will own and execute regional marketing strategy across the Northeast/Canada and Mid-Atlantic/Southeast regions, driving pipeline through campaigns, events, partner engagement, performance analysis, budget management, and cross-functional collaboration.

Responsibilities:

• Own and drive the field marketing strategy for the Northeast/Canada and Mid-Atlantic/Southeast regions, translating company and pipeline goals into a regional plan
• Set regional objectives, target segments and accounts, and KPIs, and adjust the plan as market conditions, competitive dynamics, or sales priorities change
• Bring a point of view on where and how to invest regional budget and time for the best return, rather than waiting for direction
• Ensure regional plans stay tightly aligned with corporate marketing, product marketing, sales, and revenue goals
• Plan and run integrated regional campaigns (field events, executive roundtables, third-party conferences, digital/local activations) that build and accelerate pipeline
• Partner with sales leadership to determine when and how to prioritize strategic account engagement in regional programs
• Define and track the KPIs that matter for each region: MQLs, pipeline created and/or accelerated, meetings booked, event- and partner-sourced opportunities, and campaign ROI, and report on them consistently
• Use a mix of campaign data and qualitative feedback from the field to decide what to scale, adjust, or cut across both regions
• Analyze results after every major campaign or event to capture what worked, what didn't, and why, and apply those lessons to the next program
• Bring a data-driven point of view into regional planning conversations with sales and marketing leadership, and use metrics to justify budget and program decisions
• Build the company's presence and reputation in aligned regions through a mix of field marketing events and local thought leadership
• Shape regional positioning and messaging, informed by competitive and industry trends specific to each market
• Represent the regions internally by flagging opportunities, risks, and market shifts to marketing and sales leadership
• Partner with the corporate partner team and regional partner sales managers to integrate strategic partners and systems integrators into regional events and campaigns
• Use partner co-marketing to strengthen those relationships, showcase the strength of the partner ecosystem to customers and prospects, and drive incremental event attendance and engagement
• Build joint regional programs with priority partners and SIs that create mutual pipeline value for both organizations
• Track partner participation and contribution to regional event performance, and share results back with the partner team
• Own the field marketing budget for both regions, allocating spend across programs to maximize pipeline and brand impact
• Track, forecast, and report on spend and ROI, and make the case for reallocating budget when a program isn't performing
• Act as marketing business partner to regional sales teams, planning, delivering, and monitoring pipeline creation and contribution, and optimizing integrated activities across all channels to track results and maximize ROI
• Act as the connective tissue between regional sales and BDR/SDR teams and corporate marketing, product marketing, and regional marketing leadership to keep regional execution moving
• Communicate proactively with stakeholders, manage production timelines, and keep everyone aligned without needing heavy oversight

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 10+ years of field, regional, or demand generation marketing experience
• Proven track record in building and executing a regional marketing strategy from the ground up, not just running pre-built campaigns
• Strong grasp of pipeline metrics, and marketing/sales alignment
• Comfortable working in marketing analytics and reporting tools to track performance and guide decisions
• Willing to take ownership of stretch projects outside the core job description when the business needs it
• A creative thinker who brings fresh campaign ideas and isn't afraid to try something new in-market
• A genuine self-starter and can-do problem-solver who takes ownership without waiting to be told what's next
• Excellent project management, budgeting, and analytical skills
• Strong communication, stakeholder management, and cross-functional leadership abilities, comfortable operating at the Sr. Manager level with both field teams and senior stakeholders
• Proficiency with marketing technology and analytics tools (e.g., Salesforce, Marketo, Splash, Asana, or similar CRM/MAP/event/project management platforms)
• ideally in B2B SaaS or enterprise technology
• experience in the data, AI, or database/graph technology space is a plus
• Experience working with partner or channel teams and integrating partners/SIs into field programs is a plus