Business Enablement Analyst

Rimini Street is seeking a Contract Business Enablement Analyst to support its Salesforce Modernization Program. The role serves as the primary liaison among business stakeholders, IT, and the Salesforce implementation partner, focusing on requirements, process analysis, change management, training, testing, and user adoption across Salesforce initiatives.

Responsibilities:

• Serve as the primary liaison between business stakeholders, IT teams, and the Salesforce implementation partner
• Represent the interests of Sales, Marketing, Revenue Operations, Customer Success, Client Engagement, and related business teams
• Facilitate and represent business users in communications with technical teams
• Coordinate stakeholder participation in workshops, reviews, demonstrations, testing, and training activities
• Track business questions, issues, risks, decisions, and action items
• Document current-state and future-state business processes
• Assist with process redesign efforts associated with Salesforce modernization
• Validate that proposed Salesforce solutions support business objectives and operational requirements
• Identify impacts to sales, marketing, client engagement, renewals, customer success, lead management, campaign management, quoting, onboarding, and account management processes
• Support process standardization and best-practice adoption
• Assist with gathering, documenting, prioritizing, and validating business requirements
• Translate business needs into clear functional requirements and user stories
• Review solution designs and provide business feedback
• Work with business leaders and SMEs to resolve gaps, clarify requirements, and support design decisions
• Help ensure implementation partners understand business priorities and operational realities
• Support organizational change management activities throughout the program
• Help assess business readiness and stakeholder impacts
• Assist with development of communication plans, awareness campaigns, job aids, quick reference guides, and business-facing documentation
• Support adoption planning and readiness activities
• Promote user engagement throughout implementation and deployment
• Coordinate business training activities and end-user readiness efforts
• Identify role-based training requirements for Sales, Marketing, Customer Success, Revenue Operations, and Client Engagement teams
• Help validate training materials produced by implementation partners
• Support train-the-trainer activities and business-user education
• Coordinate business participation in User Acceptance Testing (UAT)
• Assist with test scenario development and business validation activities
• Work with SMEs to ensure business processes function as intended
• Support deployment preparation, cutover readiness, hypercare, and post-go-live adoption efforts
• Participate in governance meetings and steering committee preparations
• Help leadership understand business impacts, adoption risks, and readiness concerns

Requirements:

• 10+ years of experience in Business Analysis, Business Enablement, Organizational Change, Revenue Operations, Sales Operations, Customer Success Operations, or related business-facing roles
• Strong understanding of enterprise Sales and Marketing business processes
• Experience supporting CRM, Salesforce, marketing automation, or customer lifecycle initiatives
• Ability to work effectively with executive leaders, business stakeholders, technical teams, and third-party vendors
• Excellent facilitation, communication, presentation, and relationship management skills
• Experience gathering requirements and documenting business processes
• Strong organizational and project coordination skills
• Ability to influence without direct authority
• Salesforce experience, particularly within Sales Cloud, Revenue Cloud, Marketing Cloud, or Customer Success environments
• Experience supporting large-scale business transformation or modernization programs
• Organizational Change Management (OCM) experience
• Experience with customer journey mapping, lead-to-cash, quote-to-cash, marketing operations, renewals, customer success, or client engagement processes
• Familiarity with Agile, Scrum, or hybrid project delivery methodologies