Self-Serve Product Manager - ElevenCreative

ElevenLabs is an AI research and product company transforming how people interact with technology through AI-powered voice, creative, and developer platforms. The Self-Serve Product Manager will own revenue, growth, and adoption for the ElevenCreative self-serve experience, defining product bets, improving user journeys, and driving adoption, engagement, retention, and conversion. The role involves collaborating with engineering, design, growth, lifecycle, and social teams to rapidly ship and iterate on creative product experiences.

Responsibilities:

• Own self-serve revenue, growth, and adoption for ElevenCreative, pulling on product, pricing, onboarding, lifecycle, and go-to-market levers to drive results
• Scope and define the big bets for the self-serve product across image, video, music, agents, and editing workflows
• Find the biggest opportunities in the user journey through product data and user behavior, and turn them into clearly scoped projects
• Drive adoption of newer experiences like agents and video, helping users expand from a single product into the full platform
• Work with engineering and design to ship quickly, mocking up early concepts yourself when it speeds things up
• Partner with growth, lifecycle, and social teams on launches and the moments that bring users into new parts of the product
• Define success metrics for your area and track activation, engagement, retention, and conversion to paid plans
• Talk to creators and marketers regularly to understand how they work and where the product falls short, and bring those insights back to the team

Requirements:

• 5+ years of product management experience on consumer or self-serve products
• A track record of owning revenue, growth, or adoption outcomes and driving them across multiple levers
• Deep familiarity with the creative space and the creators and marketers who use these tools, with a habit of bringing user insights into every product decision
• Experience scoping and defining large, ambiguous bets and owning them end to end
• Design-minded, with a high bar for quality and user experience and the ability to mock up concepts yourself
• Technical fluency to go deep with engineers on how things are built and the tradeoffs involved
• Strong analytical skills and comfort in product analytics tools to find opportunities and measure impact
• A track record of shipping quickly and iterating based on what the data shows
• Ownership pedigree, meaning you drive your own projects fully rather than handing off after the spec
• Curiosity about AI and creative tools, and close attention to how the space is moving