Product Designer, Shop Everything

Instagram is a social media platform that helps people connect, discover products, and grow businesses. The Product Designer will lead the Shop Everything initiative, designing creator commerce and consumer shopping experiences across discovery, content, AI-assisted product tagging, purchase, cart, checkout, and trust. The role owns a core area end-to-end and drives the long-term vision for commerce on Instagram.

Responsibilities:

• Define the end-to-end creator commerce experience — from product discovery and linking, through how it surfaces to audiences, to earnings and insights
• Design shoppable content formats that feel native, trustworthy, and delightful for consumers while rewarding creators
• Innovate on AI-assisted creation flows (auto-tagging, cross-catalog search, product suggestions) that collapse friction and unlock new behaviors
• Define the end-to-end purchase experience — from the moment of interest through consideration, cart, and checkout
• Rebuild the product detail page around AI-assisted decision-making rather than static product information
• Design a persistent, cross-app cart that fits how people actually browse — intermittently, without intent to buy today
• Establish the interaction model for agentic purchase: delegation, control, transparency, and recovery
• Design for trust across a multi-catalog world — third-party sellers, uneven data quality, and varying checkout models
• Drive long-term vision for how creator commerce and conversion evolve on Instagram, and build conviction for it with leadership and cross-functional partners

Requirements:

• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field and 8+ years of experience in relevant field
• 8+ years of experience building and shipping applications or software at company-level scale, leading the end-to-end experience within a large-scale, ambiguous domain
• Interaction design experience with knowledge defining and evangelizing how an experience should behave based on understanding people's needs, plus consideration of how this innovation will scale and examples of the use of appropriate prototyping tools to demonstrate how a particular interaction will work
• Visual design experience with proficiency in typography, desktop/mobile UI, color, layout, iconography and aesthetic sense and how these elements impact product function
• Strategic product thinking with the experience developing product goals, identifying opportunities in a global market, and making decisions based on the impact to people and the company
• Experience representing work to executives, clearly and succinctly communicating the goals and concepts
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Understanding of the creator ecosystem and the tools that help drive better outcomes
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Familiarity with industry-leading e-commerce shopping experiences
• Experience with AI prototyping, coding and productivity tools