Senior Product Manager, Growth

PPLSI, operating through LegalShield to make legal help affordable and accessible, is seeking a Senior Product Manager, Growth. The role owns freemium product experiences and the consumer growth funnel, including websites, landing pages, nurture journeys, consent management, checkout, experimentation, analytics, and conversion to paid subscriptions.

Responsibilities:

• Key metrics to move: account generation, free-to-paid conversion, and on-site conversion
• First 12 months: scale the document review experience, launch additional freemium experiences with clear upgrade paths, and run a high-velocity testing program that measurably moves all three metrics
• Own the freemium strategy, roadmap, and results across all D2C products
• Find, validate, and launch free experiences that capture users and convert them to paid subscriptions
• Optimize the full free-user journey, from sign-up and activation to upgrade
• Use AI wherever it makes the experience meaningfully better, partnering with Engineering and Legal/Compliance where it makes sense
• Own the product roadmap for the website, landing pages, and checkout, prioritized by conversion impact
• Work with Engineering (platform owners) and Marketing to put Segment, Iterable, and Ketch to work in nurture, lifecycle, and consent experiences
• Make sure tracking and instrumentation give the business a reliable view of funnel performance
• Run A/B and multivariate testing at scale, with clear hypotheses, success criteria, and quick decisions
• Do your own analysis in Google Analytics and Mixpanel, and combine it with user research to understand why users convert or don’t
• Partner closely with the CMO and Marketing teams (paid search, product marketing, retention) on goals and priorities, and say “not now” with data when needed
• Lead agile delivery with your squad, and present strategy and results to the CPO, CMO, and leadership forums

Requirements:

• 5–10 years in product management, including growth, acquisition, or conversion-focused work
• Proven results owning high-traffic website, landing page, or checkout experiences
• Experimentation at scale, with the statistical judgment to read results correctly
• Hands-on experience with marketing technology platforms and the Google Analytics suite
• Bachelor's degree in a related field, or equivalent experience
• Self-starter who acts without waiting for permission, and decides quickly with imperfect information
• True collaborator who builds trusted partnerships, especially with Marketing
• Owner's mindset focused on business outcomes, and motivated by our mission of accessible justice
• Freemium, free trial, or product-led growth experience converting free users to paid subscribers
• Mixpanel, Segment, Ketch, and/or Iterable; consumer-facing AI products; D2C subscription businesses