Product Manager

CapsLock builds marketing solutions for large partners in the home improvement industry. The Product Manager will own the Media Buyer Automation Platform and additional internal products, driving product strategy, automation, delivery, adoption, measurement, experimentation, and optimization across the company’s acquisition engine.

Responsibilities:

• Own the end-to-end roadmap for the Media Buyer Automation Platform, including discovery, prioritization, specifications, delivery, adoption, and iteration
• Take on additional internal products as the portfolio grows, sequencing work across marketing automation, reporting and analytics, creative operations, cross-platform account management, and data reconciliation while maintaining focus on the core platform
• Work closely with media buyers to understand their workflows and translate their operational needs into reliable automation for budget pacing, anomaly alerts, spend guardrails, bulk actions, and approval flows
• Identify manual processes that are consuming capacity across the business and evaluate whether they should be automated through internal development, external solutions, or left unchanged
• Write clear product specifications that engineers can build from, including edge cases, failure modes, rollback behavior, and a defined bar for completion
• Prototype ideas and build lightweight automations where this can accelerate alignment or address smaller workflow needs without relying on the engineering roadmap
• Drive product adoption through onboarding, enablement, documentation, and continuous feedback loops that ensure tools remain actively used and valuable
• Define and track meaningful product metrics, ensuring they are properly instrumented and visible, while partnering with Data on event taxonomy, attribution challenges, and measurement trade-offs
• Run experiments and staged rollouts to validate changes, particularly for functionality that affects advertising spend, before deploying them across full budgets
• Continuously evaluate and iterate on products based on performance data, user feedback, and evolving business needs

Requirements:

• 4+ years in Product Management, with 2+ years owning data-heavy or workflow-heavy products end-to-end
• Proven track record of building internal or B2B tools for colleagues and driving high adoption
• Skilled in KPI design, event taxonomy, dashboarding, and turning numbers into decisions
• Active use of AI tools (Cursor, Claude Code, Lovable, n8n, custom scripts) to build prototypes and automate workflows. (Examples will be requested).
• Practical understanding of LLM limitations, probabilistic feature evaluation, and fallback logic
• Comfortable running multiple workstreams at once and making confident calls on what to ship first
• Strong track record of launching small, frequent releases rather than big-bang updates
• Excellent written/verbal English—creates clear specs, explicit trade-offs, and transparent status updates
• Experience collaborating effectively across global time zones
• Experience with paid acquisition platforms (Meta, Google, TikTok), rules engines, budget pacing, or creative testing workflows
• Computer Science, Computer Engineering degree, or experience managing complex SaaS products with multi-platform API integrations
• Hands-on experience with A/B testing frameworks, feature flagging, or staged rollout systems for spend-affecting logic