Lifecycle & Retention Marketing Manager (Ecommerce & Membership)

ARB Interactive is the team behind Modo Casino, a Social+ platform in the United States. The Lifecycle & Retention Marketing Manager will own lifecycle and retention marketing across email, SMS, and membership communications, combining strategy with hands-on execution. The role focuses on improving conversion, repeat purchase, membership, retention, churn, reactivation, and lifetime value through automated flows, segmentation, testing, reporting, and campaign management.

Responsibilities:

• Own the lifecycle roadmap. Find the biggest opportunities across the customer journey and bring them to the team, rather than waiting for someone to hand you a brief
• Build and optimize automated flows directly in Klaviyo. That includes trigger and event logic, segmentation, entry/exit and suppression rules, coordinating email and SMS, and personalization
• Build behavior-based segments by lifecycle stage, purchase history, membership status, engagement, and customer value
• Run membership programs: onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades
• Run a steady testing program. Every test starts with a hypothesis and a target KPI, and ends with documented learnings and a next step
• Own the campaign calendar and QA process, especially during high-volume promotional periods and sweepstakes deadlines
• Own lifecycle reporting. Connect CRM activity to conversion, repeat purchase, retention, churn, reactivation, and LTV

Requirements:

• 5+ years in lifecycle, CRM, retention, or ecommerce marketing
• Deep hands-on Klaviyo experience, including building complex flows from strategy through implementation
• Email and SMS experience in an ecommerce and/or subscription/membership business
• A track record of measurably improving retention, repeat purchase, conversion, churn, or LTV
• Strong analytical skills and experience running structured A/B tests
• Shopify or Shopify Plus experience
• Excellent attention to detail and QA discipline
• The ability to work independently and drive your own priorities
• Experience in sweepstakes, rewards, loyalty, or promotional ecommerce
• Experience with membership platforms such as Appstle, Skio, or Recharge
• Experience with CRM migrations or building a Klaviyo program from scratch, and with Meta audience activation from CRM data