Staff Product Manager, AI Software Factory PLG

GitLab is hiring a Staff Product Manager to shape the adoption and growth strategy for its AI-powered software creation experience. The role connects capabilities across GitLab Duo Agent Platform and related product areas, improving the journey from discovery and onboarding through team adoption and expansion.

Responsibilities:

• Define and maintain a 12–18-month product strategy for a cross-team part of GitLab’s AI Software Factory, with customer adoption and growth as core outcomes
• Own the adoption journey from discovery and onboarding through activation, time-to-first-value, repeat usage, team adoption, retention, and conversion or expansion
• Identify friction in the end-user, administrator, and buyer journeys, and prioritize improvements that help customers realize value and broaden adoption
• Set outcome measures for product and growth initiatives; use product usage data, customer feedback, and experiments to evaluate impact and adjust direction
• Build a steady test-and-learn approach, including clear hypotheses, experiment design, and sharing results and learnings across partner teams

Requirements:

• Product management experience leading complex technical or multi-team products from strategy through delivery and iteration
• Demonstrated success in enterprise B2B PLG or growth, with measurable impact on activation, time-to-value, adoption, retention, conversion, or expansion—including scaling from individual use to team or organization-wide adoption
• Hands-on experience using customer research, product analytics, funnel and cohort analysis, and experimentation to identify growth opportunities and measure results
• Strong understanding of the software development lifecycle and experience with AI products, developer tools, DevSecOps, or other technical B2B software
• Sound technical judgment and a track record of influencing cross-functional teams, resolving tradeoffs, and communicating product decisions clearly in ambiguous environments