Growth Marketer, Evergreen Funnels

Biohacking Bestie is a women's health brand focused on cycle syncing, hormonal health, supplements, apps, and online courses. The Growth Marketer, Evergreen Funnels will build, measure, optimize, and scale evergreen course funnels, including conversion paths, lifecycle email, attribution, paid traffic, and occasional live launches.

Responsibilities:

• Design, build, and launch always-on funnels for our course catalog — webinar and VSL paths, challenge and quiz funnels, application flows, order bumps, and upsells. Get at least one running profitably, then replicate the pattern across the rest
• Landing pages, checkout, and the whole path between. You'll run the testing calendar — hooks, headlines, offers, pricing presentation, page structure — and you'll know why something won, not just that it did
• Nurture sequences, segmentation, cart abandon, win-back, and post-purchase in Klaviyo. Our list is one of our biggest assets and it should be working harder than it is
• Attribution and tracking that we can trust, a dashboard the founder can read in two minutes, and a weekly number: cost per lead, lead-to-sale, EPC, refund rate, and contribution margin per funnel
• You'll brief and direct paid social against funnel economics, and you'll work with our content team so what gets posted feeds something
• We still run them. You'll help make them work and then turn what worked into something evergreen

Requirements:

• Built and launched evergreen funnels for online courses or digital products — not just managed someone else's
• You can name the offers, the traffic source, and roughly what they did
• Owned a revenue number for a funnel, and can walk us through a time you diagnosed why one stopped converting and what you changed
• Fluent in the stack: a funnel or page builder (Kajabi, ClickFunnels, Kartra, Webflow, or similar), Klaviyo or an equivalent ESP, and analytics and tracking setup (GA4, pixels, server-side, UTM discipline)
• Can write
• You don't need to be our copywriter, but you need to write a subject line, a hook, and a sales page section well enough to test it yourself on a Tuesday afternoon
• Comfortable in a consumer brand where the founder is the face of the product, and comfortable writing for women about their bodies without being weird about it
• You actually use AI, daily
• Not "familiar with ChatGPT."
• We mean you've built things with it — automations that run without you, research and analysis workflows, variant generation for testing, a custom GPT or agent that does a job you used to do by hand
• You're a self-starter, in the specific sense
• Nobody here will hand you a roadmap
• You'll be given a revenue goal and the keys, and you're expected to come back with the plan
• You ship a rough version this week instead of a perfect one next month, and you say what you're going to do before you're asked
• You're honest about numbers
• You'll tell the founder a funnel isn't working before she has to ask
• We'd rather hear a bad number early than a good story late
• You care about the customer, not just the conversion
• Nothing manipulative, no fake scarcity, no made-up claims
• The offer has to be true
• You've grown a DTC supplement or subscription business, and know what LTV and churn work looks like
• You've worked with a creator-led or personal brand at scale
• You've run paid social yourself at meaningful spend
• You've built with ManyChat or DM automation
• You have a personal interest in women's health, hormones, or longevity — or you're one of the women we serve