Staff Product Designer

Invoca is a revenue execution and conversational intelligence platform company serving marketing, commerce, and contact center teams. The Staff Product Designer will own and evolve the Rapport design system, including its visual language, architecture, governance, accessibility, and AI-native capabilities, while partnering closely with engineering and product design teams.

Responsibilities:

• Define and evolve Invoca’s visual language. Establish the system-level decisions around color, typography, spacing, iconography, motion, and interaction that make our experiences feel intentional, cohesive, and distinctly Invoca
• Own the design architecture of Rapport. Evolve tokens, foundations, components, patterns, and their relationships so the system can scale across Invoca’s product ecosystem
• Make consequential system decisions. Define naming conventions, semantic relationships, abstraction levels, and the balance between flexibility and constraint
• Establish design principles and tenets for design system usage that give designers and cross-functional teams a clear framework for making high-quality decisions without requiring alignment on every detail
• Raise the visual quality bar across the platform. Act as a final eye for system-level visual and interaction quality and helping teams understand not just what to use, but why
• Evolve Rapport for AI-native experiences. Define patterns and foundations that support intelligent, adaptive, generative, and agentic product experiences rather than simply extending traditional component libraries
• Make the system machine-readable. Partner with Design Engineering to structure tokens, patterns, documentation, and metadata so Rapport can be effectively consumed by AI coding tools, MCP integrations, and generative UI workflows
• Partner deeply with Engineering on implementation fidelity. Understand the technical realities behind tokens, components, theming, and front-end architecture while advocating credibly for design intent
• Partner with the Head of Design and Product Designers across Invoca. Help teams build with Rapport effectively, identifying friction and gaps, and using those signals to continuously improve the system
• Shape design system governance. Create contribution models, review processes, and quality standards that enable teams to contribute without allowing inconsistency and token drift to accumulate
• Help connect the system to the broader customer experience. Ensure Rapport evolves around how customers actually experience Invoca, not simply around an inventory of UI components
• Champion accessibility, consistency, and usability as foundational qualities of the system rather than downstream checks
• Influence the future of product design at Invoca by demonstrating how a modern design system can become an accelerator for designers, engineers, and AI - not simply a shared library

Requirements:

• You're an exceptional product designer with deep systems thinking and a strong attention to detail on visual craft
• You've worked on mature design systems and understand that the hardest part isn't creating components - it's the architectural decisions and creating a coherent language, establishing principles, patterns and helping an organization use them well
• You're equally comfortable in Figma, GitHub and a design-system discussion with engineers, and a strategic conversation with product leadership
• You have expert-level visual and product design craft, with a sophisticated understanding of color, typography, spacing, composition, iconography, interaction, and motion - and how they work together as a unified visual language
• You have a strong visual point of view
• You can articulate what good looks like, explain why a direction works, and hold a high quality bar without relying on subjective preference
• You know how to evolve a mature design language without fragmenting it, balancing consistency with the needs of individual product teams
• You can make complex token and architecture decisions understandable to non-specialists, helping product leadership see the value of the underlying system without oversimplifying it
• You're interested in making design systems more machine-readable and AI-native
• You understand semantic naming, token architecture, and how design-system documentation can be structured for AI tools
• You've been a quality bar holder for a system used by many designers
• You're comfortable navigating disagreement, making clear decisions, and maintaining a high standard in a way that builds trust rather than creating friction