Senior Manager, Digital Commerce Marketing Technology

Monster Energy is a distinctive, unconventional consumer brand. The Senior Manager, Digital Commerce Marketing Technology will lead marketing technology, media, findability, and digital commerce strategies across TikTok Shop, answer engines, retailer conversion paths, and the myCoke B2B platform, while managing teams and cross-functional partnerships to drive measurable conversion and revenue.

Responsibilities:

• Own TikTok Shop Profit and Loss Statement (P&L) across all MEC brands, including assortment, pricing, promotion, creator and affiliate mechanics, and conversion, treating the platform as a discovery engine that pays for itself
• Lead Answer Engine Optimization, Generative Engine Optimization (AEO/GEO) strategy to make MEC products the answer across Large Language Models (LLMs) and answer engines, tying share of search and share of answer directly to conversion outcomes
• Own MikMak where-to-buy management and measurement, connecting media spend to retailer conversion and eliminating the checkout dead-ends that lose the sale
• Direct media strategy and budget allocation across these emerging channels, funding the highest-converting findability plays and killing the ones that don't move the numbe
• Own myCoke Business to Business (B2B) marketing and media strategy end to end, deepening engagement across second-tier and away-from-home commercial partners. Build and drive the myCoke B2B digital roadmap in partnership with CONA and Coke platform owners, aligning MEC priorities to the shared platform
• Define and deliver the B2B funnel scorecard across findability, consideration, conversion, and loyalty, proving platform Return of Interest (ROI) with metrics field sales can act on. Own the B2B commercial marketing calendar and campaign execution, driving myCoke revenue goals through the platform
• Build and lead the team, and manage the vendor, agency, and creator-network partnerships that power both pillars, from the martech stack to measurement partners
• Serve as the cross-functional SME connecting brand, sales, the media Centers of Excellence (COE), IT, data management, and finance, and partner directly with the Sr. Director to translate enterprise digital commerce strategy into channel execution

Requirements:

• Prefer a Bachelor's Degree in the field of -- Business Acumen, Digital Marketing Strategy, or related field of study
• Between 3-5 years of experience in Retail Media, Digital Marketing
• Between 3-5 years of experience in Digital Commerce, Omnichannel experience with a grocery Consumer Packaged Goods (CPG) brand
• Experience in all Microsoft platforms, understanding use of LLMs for project based, understanding of digital media
• Experience with TikTok Shop, B2B marketing media campaigns