Digital Marketing Manager

Mosaic Biosciences is hiring a Digital Marketing Manager to run its digital channels and convert them into qualified leads. The role owns search and AI visibility, website optimization, paid media, email, social, campaigns, and lead tracking, with a focus on marketing-sourced pipeline and supporting growth in Europe.

Responsibilities:

• Lead SEO strategy for mosaicbio.com: keyword research, on-page optimization, technical health, and content briefs
• Build our presence in AI-driven search. Own answer engine optimization (AEO) and generative engine optimization (GEO), and track how Mosaic appears in AI answers
• Manage and update website pages, and build new landing pages as needed
• Improve conversion: test page layouts, calls to action, and form flow
• Monitor and tune running Google Ads and LinkedIn campaigns to keep cost per lead in check. Manage keywords, ad copy, and bidding
• Coordinate paid placements with publication and media partners
• Work with our inside sales representative to build and send campaigns and nurture sequences through Salesforce, including post-conference follow-up
• Manage list health and segmentation and report on engagement
• Support social posting and day-to-day activity, following a strategy set by the Director of Marketing
• Support event promotions, webinars, podcasts and content launches across digital channels
• Partner with Business Development and the Scientific team to align campaigns with commercial goals
• Support demand generation and conference lead capture, including a follow-up plan for each event
• Report monthly on traffic, MQLs, conversion, cost per lead, and marketing-sourced pipeline. Recommend the next move based on the numbers
• Track every inbound lead in Salesforce from source through handoff. Bring lead status to commercial meetings to ensure follow-up

Requirements:

• Bachelor's degree in marketing, communications, or a related field
• 5 or more years in digital marketing, ideally B2B in biotech, CRO, or life sciences
• Hands-on SEO and Google Ads experience, with results you can show, including paid campaigns with measurable ROI
• Experience managing website pages in WordPress or a similar CMS and running email and nurture campaigns in Salesforce or a similar platform
• Comfort with Google Analytics
• Experience with AEO and GEO
• This field is new, so we value strong SEO fundamentals and a willingness to test
• Clear writing and the ability to explain technical science to a commercial audience
• Working knowledge of GDPR and email consent rules
• Ownership. You spot the problem, propose the fix, and follow through while keeping several projects moving
• comfort working with a team across US and UK time zones