Senior Customer Marketing & Growth Manager

Kantiv is a pursuit intelligence platform serving Architecture, Engineering, and Construction firms. The Senior Customer Marketing & Growth Manager will partner with Customer Success and Product Marketing to drive customer adoption, expansion, renewal, advocacy, and community engagement through measurable lifecycle programs. The role also involves developing customer communications, managing events and advisory programs, tracking performance, and using AI tools to scale execution.

Responsibilities:

• Growth Through the Customer Lifecycle: Partner with CS leadership to co-own adoption, expansion, and renewal strategy across key customer segments. Identify high-opportunity accounts, build targeted programs that increase Average Contract Value (ACV) and Lifetime Value (LTV) over time, and develop and implement a customer communications strategy — across email, webinars, in-app, events, and community — that drives measurable action
• Advocacy & Community: Launch and scale a customer advocacy program in partnership with CS and Product. Co-own and co-run our Customer Advisory Board (CAB) alongside CS and PMM. Lead the strategy and project management for Kantiv’s Community of customers. Collect customer quotes, testimonials, and success stories to fuel sales enablement, website, and campaign content. Build feedback loops between customers and our product and marketing teams so the voice of the customer shapes our roadmap and positioning
• Events & Engagement: Represent Kantiv at select major industry events each year. Co-host customer webinars and virtual events that educate, inspire, and deepen product engagement. Partner with the Events team to maximize customer impact across our broader events program
• Metrics & Reporting: Define what good looks like, build the framework to track it, and share learnings across the team. We're building a data-driven marketing function and you'll be central to that
• AI-Powered Execution: Leverage AI tools like Claude to accelerate content creation, research, personalization, and program execution. Help us build the playbook for what modern, AI-native customer marketing looks like

Requirements:

• 5–7 years in Customer Marketing, Product Marketing (segment-focused or product-focused), Lifecycle Marketing, or Go-to-Market Programs, with a track record of driving measurable business outcomes
• A builder's mindset. You don't wait for someone to hand you a playbook. You write it, execute it, measure it, and improve it. You're motivated by autonomy and energized by accountability
• The ability to think and operate in systems. You see both the forest and the trees, and can toggle seamlessly between the two as needed. You understand instinctively how your focus areas interconnect with the rest of the business to drive revenue, and can design the strategy for your area to impact top-line business goals
• Demonstrated skill at influencing & collaborating cross-functionally. You know how to rally CS, Sales, SDRs, and Product around a shared goal without having direct authority over them. You make working with you feel easy and energizing
• Tenacity as a project manager. You've demonstrated that you can own your area end-to-end in a dynamic startup environment, from ideation to strategy to execution to reporting. Every detail is buttoned up, every deadline is hit, every customer interaction is on-brand and polished, and every priority connects back to revenue. You know how to pivot based on new data or direction, drive alignment around priorities, and ensure the program hits its goals
• Strong storytelling & communication skills and customer empathy. Whether in a webinar or on a stage, you know how to captivate and educate an audience. You can have polished, confident, on-brand conversations directly with customers, virtually or at an in-person event
• Fluent with AI tools. You've taken a thoughtful approach to how you leverage AI, and it's part of your daily workflows, and you're excited to help build the playbook for the future of customer marketing
• Prior experience in martech, salestech, revenue intelligence, or enablement technology
• Familiarity with HubSpot, Loops, or similar CRM/marketing automation platforms
• Genuine curiosity about the AEC industry and empathy for our customer's day-to-day experiences, needs, and goals