Senior Product Marketing Manager

Procore Technologies is a SaaS construction platform company leading technological innovation in the construction industry. The Senior Product Marketing Manager will own positioning and business metrics for a defined general contractor segment, lead go-to-market activities for launches, and develop revenue-lifecycle marketing assets. The role will also engage customers, influence product roadmap decisions through market insights, and build quality-controlled AI workflows for marketing activities.

Responsibilities:

• Own the business metric for an assigned segment of the general contractor market, and report on it proactively
• Own the positioning strategy for your market, and measure field adoption, message reception in calls, and win rate against competitors
• Run the go-to-market side of betas and Tier 1 and Tier 2 launches in your segment, thinking backward from how general contractors will hear and buy the thing while it's still being built
• Keep a complete, current artifact portfolio for [segment] across the full revenue lifecycle, covering what sellers and SEs need to win new business and what customers, AMs, and CSEs need to retain and expand it
• Participate in 10+ customer engagements a week with general contractors, and surface market signal that changes at least one roadmap or positioning conversation a quarter
• Build repeatable AI workflows for your segment across call mining, competitive monitoring, and content generation, and hold the quality bar on everything they produce

Requirements:

• Bachelor's degree or equivalent experience
• 4+ years of product marketing or equivalent experience in enterprise SaaS, or comparable experience in the construction industry
• Evidence of owning positioning strategy rather than executing it, including a change you made and the in-market result you measured
• Fluency handling objections against Autodesk, Trimble ProjectSight, and the point solutions that show up in your segment, and a habit of building competitive knowledge from live deals
• Repeatable AI workflows you've built and can demonstrate, along with a clear account of how you catch and kill AI-generated errors before they ship
• Excellent listening and communication skills
• direct experience marketing to general contractors