Principal Product Manager (PLG)

STACK is a leading provider of cloud-based construction estimating and takeoff software solutions. The company is seeking a Principal Product Manager to lead product-led growth and AI-driven product experiences, owning integrations and growth initiatives from strategy through execution. The role will drive activation, adoption, conversion, experimentation, and long-term customer value across web, mobile, and desktop products.

Responsibilities:

• Drive activation, repeat usage, and paid conversion across web, mobile, and desktop
• Build and iterate the levers that move them: upsells, onboarding, upgrade flows, lifecycle, and design new agent-driven growth loops
• Grow adoption of new products and cross-platform conversion: identify the optimal set of users, surfaces, and moments to introduce them, and drive repeat usage
• Ship a high volume of experiments, from hypothesis and metric design through analysis, and turn the learnings into roadmap bets that grow our metrics
• Analyze funnels, cohorts, and segments to find the highest-leverage opportunities and define the metrics behind them
• Protect product quality while improving conversion, holding guardrails on retention, support volume, and margin
• Write crisp specs and experiment briefs and drive execution across engineering, design, data, and marketing
• Continuously iterate using experimentation and customer feedback
• Actively use tools like ChatGPT, Claude, or similar AI tools in your daily workflow
• Leverage AI for writing specs, analyzing data, synthesizing feedback, and prototyping ideas
• Continuously improve how you work by incorporating AI into your processes

Requirements:

• strong experience in Product-Led Growth (PLG) and AI-driven product experience
• strong communication and writing skills
• the ability to envision innovative technology
• a willingness to reimagine work to be more efficient and creative
• Ideal candidates combine product intuition with analytical rigor
• 8+ years experience working in product management within a PLG or growth-focused environment
• Strong construction domain knowledge or experience working in construction technology
• Strong track record of shipping and iterating on product features tied to adoption or growth
• Demonstrated ability to use AI tools in day-to-day product work
• Bachelor's degree required
• A product leader who takes ownership and drives outcomes, not just roadmap
• Comfortable operating in ambiguity and building from zero to one
• Highly collaborative, with strong communication across technical and non-technical teams
• Passionate about building products that solve real customer problems
• Energized by fast-paced, high-impact environments
• Actively use tools like ChatGPT, Claude, or similar AI tools in your daily workflow
• Leverage AI for writing specs, analyzing data, synthesizing feedback, and prototyping ideas
• Continuously improve how you work by incorporating AI into your processes
• eligible to work in the United States
• not able to sponsor visas
• The strongest candidates will already be leveraging AI tools regularly to accelerate product thinking, execution, and collaboration