Content and Growth Marketing Contractor

CMB is a full-service custom market research and strategy firm that combines advanced analytics, consumer psychology, market strategy, and AI-driven solutions to help brands engage, innovate, and grow. The Content and Growth Marketing Contractor supports the Brand Growth team by developing content, executing integrated multichannel and account-based marketing campaigns, managing webinars and conferences, and analyzing performance to build pipeline and accelerate deals.

Responsibilities:

• Develops capabilities presentation, case studies, videos and one-pagers on core capabilities and thought leadership pillars. Updates and maintains sales collateral
• Supports the development and maintenance of Learning Workshop content, ensuring it is modular and customizable to account team needs and objectives
• Manages sales enablement content within HighSpot, optimizing structure, tagging, and usage based on data, feedback, and sales performance insights
• Curates conference and event-related content, working with the Design Team to consistently implement the brand across external touchpoints
• Collaborates on content creation for business development outreach, including targeted emails, video case studies, and other growth-focused assets
• Develops short-form and long-form marketing content, including papers, guides, and blogs leveraging source materials and generative AI tools
• Writes content to support campaigns, landing pages, emails and social posts, ensuring relevance and alignment to buyer needs
• Manages website content writing, coordinating with external agencies as needed to ensure accuracy, freshness, and brand consistency
• Collaborates with sales and business development to identify high-value accounts, decision-makers and influencers
• Supports Business Development with cross-functionally coordination to plan and assist with ABM programs (1:1, 1:few, 1:many) targeting specific accounts, specific industries that generate new pipeline and accelerate deals for key target accounts
• Leverages existing content to develop compelling messaging aligned to client and prospect needs and their purchase journey
• Owns end-to-end planning and execution of webinars, virtual and live events
• Collaborates with internal teams and guest speakers on event strategy, content, promotion, and logistics
• Tracks registration and attendance, coordinates follow-up communications, and analyzes post-event performance with Business Development

Requirements:

• You're an experienced marketer who loves turning strategies into campaigns that deliver results
• You stay on top of the latest ABM and digital marketing strategies, and you see AI as your bestie — a go-to partner for working smarter and faster
• You enjoy using technology to drive efficiency, sharpen metrics, and fuel continuous improvement
• You think strategically, sweat the details in execution, and are energized by collaborating with sales, business development, and content teams to engage the right accounts with the right message
• You come from a B2B marketing agency background and have a demonstrated track record of translating strategies into campaigns
• You have experience building campaigns for enterprise B2B marketers, which is required for this role
• you're comfortable using marketing technology to measure performance and optimize results
• 5+ years of experience in B2B digital marketing, with hands-on responsibility for content development, email and social campaigns, webinars, and events
• Understanding of ABM principles, strategies and best practices
• Experience in marketing to large B2B enterprises, selling marketing or insights products or services
• Familiarity with digital advertising using DemandBase or other ABM systems
• Expert user of HubSpot marketing and sales solutions for automation
• Comfort with CMS platforms and landing page builders
• Experience with webinar/event platforms
• Proven ability to think strategically, with exceptional attention to detail in execution
• Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders
• Highly organized and efficient with the ability to develop and execute against an evolving plan
• Strong project management, time management, and prioritization skills to oversee multiple priorities in a fast-paced environment
• Demonstrated ability to achieve results working cross-functionally with sales, marketing and product development teams
• Analytical mindset and familiarity with campaign KPIs and performance metrics
• Experience in testing and optimizing campaigns for performance, with expertise in driving web traffic, MQLs, and SQLs as well as optimizing conversion from discovery to exploration, evaluation and advocacy
• No visa/work authorization available
• knowledge of HTML/CSS for email formatting a plus
• Understanding of AEO/GEO a plus