Senior Product Marketing Manager, Corporate Internal Audit

Fieldguide builds software that automates and streamlines assurance and audit work across cybersecurity, privacy, and financial audit. The Senior Product Marketing Manager, Corporate Internal Audit will connect Product with sales, customer success, and marketing by developing positioning, messaging, go-to-market strategies, enablement, content, and market expertise for the corporate internal audit space.

Responsibilities:

• Develop clear and compelling product positioning, value propositions, and messaging that differentiates the product from competitors
• Create and maintain buyer personas to better understand target audiences
• Plan and execute go-to-market strategies for product launches
• Collaborate with cross-functional teams, including product, marketing, sales, and customer success
• Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team
• Train sales teams on product features, benefits, and how to effectively sell the product
• Equip customer success with the messaging and resources they need to drive adoption, retention, and expansion conversations
• Shape the partner-facing value proposition and core sales plays that resellers can run without Fieldguide in every room, then hand them off as repeatable content
• Build the full corporate IA content engine: webinar program, event strategy, and the supporting library — sales decks, demos, one-pagers, battle cards, and partner-facing versions of each
• Partner with Revenue Marketing on the webinar and event calendar end to end: topics, speakers, follow-up nurture paths, and reseller co-hosting
• Deep fluency in the corporate internal audit buyer: CAEs, IA directors, and audit committee stakeholders; their pressures and buying process
• Competitive intelligence ownership for the corporate IA space: incumbent GRC/audit platforms, build-vs-buy dynamics, and where agentic AI changes the evaluation
• Partner with sales and the reseller channel on ICP definition, qualification criteria, and pricing/packaging feedback loops before we have win/loss history

Requirements:

• Understanding the corporate internal audit landscape and how advisory firms operate
• •Candidates with hands-on risk advisory experience (internal audit, SOC, compliance, or similar) are encouraged to apply even without a traditional product marketing background
• 10+ years of product or content marketing experience in internal audit or adjacent SaaS organizations, or equivalent internal audit experience with a fast ramp into marketing
• Strong writer across blogs, newsletters, case studies, and webinars
• Comfortable in a fast moving environment with an evolving roadmap
• A self starter who owns workstreams end to end, communicating status and surfacing blockers proactively
• Strong project management skills, able to prioritize across concurrent workstreams
• Adaptable across tools and systems, with the judgment to find efficiencies and use AI effectively