Strategic Marketing Manager - Semiconductor & Pharmaceutical Industries

ABB develops technologies that help industries run leaner and cleaner. The Strategic Marketing Manager will lead market-driven growth initiatives for the U.S. semiconductor and pharmaceutical industries by developing strategic marketing plans, analyzing market intelligence, executing campaigns, and shaping ABB’s market positioning. The role also involves cross-functional collaboration, industry engagement, thought leadership, and participation in trade events and customer forums.

Responsibilities:

• Develop and execute segment‑specific marketing strategies for these advanced manufacturing industries, aligned with ABB Electrification strategic priorities
• Analyze customer challenges, buying drivers, and decision‑making processes to inform market positioning, value propositions, and messaging
• Translate long‑term business strategy into go‑to‑market and campaign strategies with clear objectives and success metrics
• Provide actionable market and competitive intelligence, including customer needs, technology trends, regulatory considerations, and competitor strategies
• Identify emerging market segments, adjacent market opportunities, and applications within these sectors
• Support strategic decision‑making through data‑driven insights and recommendations
• Plan, develop, and lead execution of integrated marketing campaigns
• Partner with commercial and product teams to identify new business opportunities and support segment‑based marketing initiatives
• Develop compelling messaging frameworks and content requirements that articulate ABB’s value across industry lifecycle
• Ensure consistent positioning across digital, events, content, and partner channels
• Along with segment leaders, represent ABB within key industry organizations at regional and national levels
• Position ABB as a thought leader through speaking engagements, panels, white papers, and industry collaboration
• Actively participate in and support priority trade events, conferences, and customer forums to strengthen ABB’s market presence

Requirements:

• Bachelor's degree in Business, Marketing, Engineering, or a related field
• 12+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales
• Proven expertise in marketing strategy, market intelligence, customer experience, and campaign development/execution
• Demonstrated ability to work effectively across multiple functions and influence without direct authority
• Exhibits a high say/do ratio—sets clear commitments and delivers results with consistency and credibility
• Strong written and verbal communication skills and demonstrated ability to clearly and effectively communicate across all levels
• Expert-level proficiency with Microsoft Office, including Excel, PowerPoint, Outlook, and Teams is essential
• Track record of work in fast paced and dynamic business environment
• Curiosity, a commitment to follow through and excellent problem- solving skills are essential to success
• Ability to edit and refine documents/ communications