Product Manager, CX Automation

Gardyn is a mission-driven company developing smart indoor gardening technology to make fresh, healthy food accessible to every home. The Product Manager, CX Automation will own customer journey workflows and communications across Gardyn and Kelby, personally building, launching, monitoring, troubleshooting, and improving automations while partnering with Engineering and cross-functional teams to drive customer engagement, milestone achievement, and retention.

Responsibilities:

• Translate customer journeys, Kelby communications, and Marketing specifications into clear, documented workflow logic, including triggers, conditions, sequencing, and customer paths
• Design UX flows in Figma using the existing app UI, partnering with Product and Engineering to connect communications with the in-app experience
• Personally build and maintain workflows across Iterable, Azure Logic Apps, n8n, and our CMS, connecting platforms through webhooks and dynamic customer data
• Test and launch workflows with a focus on zero critical errors and 99%+ uptime; monitor performance and troubleshoot issues, targeting an average resolution time of 24 hours from detection
• Build, QA, and deploy emails, push notifications, in-app messages, and customer tasks using HTML or native platform blocks
• Maintain accurate content, consistent branding, and appropriate personalization across every communication touchpoint
• Partner closely with Engineering to address integration requirements, data dependencies, and technical issues that need engineering support
• Build and maintain customer cohorts in Amplitude and Iterable to deliver relevant, behavior-based communications
• Ensure Marketing and CX workflows use customer data accurately to support targeting and personalization
• Own automation and communication outcomes aligned with team OKRs, including customer milestone achievement, engagement, and retention
• Partner with the Product Analyst and Head of Data to measure how workflow changes affect customer behavior and report actionable findings
• Prioritize and iterate based on results, expanding what works and reworking or retiring communications that are not delivering value
• Align priorities and execution with Marketing, Customer Experience, Customer Support, Data, Engineering, and the Kelby team
• Manage your roadmap, tasks, dependencies, and delivery timelines in Notion, keeping partners informed as priorities evolve
• Audit workflows regularly and act on the highest-impact opportunities to improve reliability and customer experience
• Document each change: the before-and-after trigger logic, platforms and messaging adjusted, the hypothesis behind the change, and the metric that will confirm its impact
• Share workflow documentation, best practices, and troubleshooting knowledge so the automation stack is understood beyond a single owner

Requirements:

• 3–5 years of relevant experience in customer experience automation, lifecycle communications, technical product management, or a related field, with direct ownership of building and operating workflows
• Hands-on Figma proficiency, including designing and communicating UX flows within an existing app UI
• Strong experience building customer journeys, triggers, segmentation, and messaging in a lifecycle platform
• experience with Braze, Attentive, Klaviyo, or comparable platforms can translate
• Practical experience with workflow orchestration and integration platforms
• SnapLogic, Workato, Anypoint, or AWS Step Functions are acceptable alternatives
• Hands-on experience with automation tools such as
• or Zapier, Make, or Tray.io
• Comfort building and editing messaging with HTML and native platform blocks, and configuring workflows that use webhooks and dynamic customer data
• Experience building cohorts and interpreting behavioral analytics
• Mixpanel, Statsig, PostHog, or Looker experience is also relevant
• Experience working in a CMS, with the ability to learn and operate our platform confidently
• Strong project management tool proficiency
• deep comfort with Jira, Asana, Trello, or similar tools is welcome
• A methodical approach to QA, monitoring, and debugging, with the attention to detail to catch errors before they reach customers
• The ability to connect platform changes to measurable outcomes, prioritize independently, and collaborate clearly with technical and nontechnical partners
• A customer-first mindset: you advocate for communications that help Gardyners succeed and bring personalization, cheer, and delight to their experience
• You thrive in a remote environment, take ownership of execution, and stay curious as tools and customer needs evolve
• Iterable is highly preferred
• Azure Logic Apps experience is hugely beneficial
• n8n, which is preferred
• Amplitude is preferred
• Notion is preferred
• Experience working with APIs, JSON, JavaScript or other scripting languages, and/or SQL
• These skills are helpful but are not required