Senior Staff Outbound Product Manager - Data & Analytics

ServiceNow is seeking a customer-obsessed Senior Staff Outbound Product Manager to lead outbound strategy for Workflow Data Fabric and RaptorDB Professional. The role translates enterprise data capabilities into market positioning, launches, customer-facing content, sales enablement, and growth strategies in partnership with product, engineering, sales, and customer-facing teams.

Responsibilities:

• Own the outbound product strategy for Workflow Data Fabric and RaptorDB Professional, translating complex data platform capabilities into clear customer value, differentiated positioning, and compelling market narratives
• Define and refine the core messaging, use cases, personas, competitive differentiation, and customer proof points that help technical and executive audiences understand why these products matter
• Partner closely with inbound product managers, engineering, product marketing, sales, solution consulting, and customer-facing teams to shape launch strategy, field readiness, growth motions, and adoption plans
• Serve as a product evangelist in customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support, adapting the message for both technical practitioners and business decision-makers
• Translate concepts across enterprise data, analytics, integration, platform performance, and AI readiness into clear business outcomes, customer use cases, and seller-ready messaging without requiring audiences to navigate unnecessary technical depth
• Turn field feedback, customer insights, competitive intelligence, and adoption signals into actionable recommendations that influence roadmap priorities, GTM execution, and outbound investments
• Own high-impact outbound deliverables, including sales playbooks, product launch campaigns, demos, solution briefs, competitive guides, field training, executive presentations, and customer-facing product storytelling
• Help establish and track success metrics for outbound initiatives, including launch readiness, seller adoption, customer engagement, pipeline influence, product adoption, and market feedback

Requirements:

• 10+ years of enterprise software product management, outbound product management, technical product marketing, or go-to-market experience, including ownership of customer-facing launches, positioning, field enablement, and sales plays
• Enterprise software experience is required
• Product management or outbound product experience as a builder or seller of software, not solely as an internal IT practitioner, implementation owner, or user of similar technologies
• Strong working knowledge of enterprise data and analytics—including data platforms, databases, integrations, cloud infrastructure, analytics, or AI/ML data layers—with the ability to translate these capabilities into differentiated positioning and customer value. Deep engineering or architecture ownership is not required
• Strong understanding of how data strategy, integration, data management, databases, and platform capabilities support enterprise AI and workflow transformation
• Demonstrated experience engaging external enterprise customers, sellers, and executives through briefings, discovery conversations, launches, field events, or strategic deal support—and using those interactions to sharpen messaging and go-to-market execution
• Exceptional communication and storytelling skills, with the ability to simplify complexity for technical practitioners, business decision-makers, sellers, executives, and customer stakeholders
• Proven ability to influence cross-functionally across product, engineering, marketing, sales, solution consulting, customer success, and field teams
• Strong organizational skills and ability to manage multiple strategic initiatives in a fast-moving, high-growth environment
• Enterprise software experience is required, with a strong preference for candidates who have built, positioned, sold, or taken software products to market for external enterprise customers
• Experience with federal customers or highly regulated enterprise markets
• US citizenship or green card status is preferred to support federal market customer opportunities