Manager, Marketing Strategy - Owned Assets

Greystar is a global real estate platform offering property management, investment management, development, and construction services in rental housing. The Manager, Marketing Strategy develops property marketing strategies, playbooks, budgets, and timelines; monitors performance and marketing metrics; and recommends actions to maximize revenue and return on investment. The role also leads training, supports portfolio acquisitions and dispositions, and manages marketing team members and initiatives.

Responsibilities:

• Engage and partner with real estate operations leaders, marketing leaders and teams, and client representatives to create and develop marketing playbooks and individual property marketing plans, strategies, timelines, and budgets that align with and enable achievement of the property’s brand priorities, financial targets, and goals for operational performance over the life of the property
• Serve as the marketing voice on the Four-Person Teams responsible for overseeing and managing the performance of the properties by tracking and monitoring marketing and performance data to identify emerging trends or potential issues and opportunities, and making recommendations for adjusting marketing strategies to maximize results or correct and address performance setbacks and deficiencies
• Lead and manage efforts to maximize revenue and return on investments by recommending and implementing strategic and proactive decisions related to advertising spend, ensuring compliance with the property’s approved marketing budget, and closely tracking and managing marketing spend to contain or reduce costs without adversely impacting the revenue impact from marketing strategies
• Oversee the development and delivery of educational and training sessions for property team members to promote the optimum use of marketing tools, systems, and products, such as Reputation.com, Modern Message, Social Media, and Entrata Message Center. Seek team member feedback to evaluate their understanding and knowledge of various marketing tools and resources, and provide job aids, user guides, video tutorials, and other materials to support the effective application of marketing products
• Monitor and stay up to date on business activities, decisions, and other strategic actions that may impact planned or in-progress marketing plans at assigned properties or portfolios, access, review, and report on marketing metrics, reputation sentiment, and other marketing-related key performance indicators, and appropriately adjust or recommend changes to marketing strategies to adapt to business changes or other factors impacting property performance
• Collaborate with and promote ongoing communication with the team members and leaders of the other business groups within the Greystar-Owned Marketing function to share best practices, support, lead, or participate in marketing-related initiatives, projects, and pilots of new products and programs, and promote and elevate the quality of services and support provided by the business group
• Act as the marketing strategy leader and owner for portfolio acquisitions and dispositions by adhering to and following acquisitions and dispositions checklists, specific resources and requirements established for Greystar-owned properties, and overseeing the execution of marketing activities that enable the effective and smooth transition for incoming and outgoing properties
• Recruit, interview, hire, develop, and manage team members by following and complying with the Company’s human resource policies, processes, and practices, and by demonstrating effective leadership behaviors that align with the Greystar values and philosophies around People and that foster and promote a positive, productive, and engaging work environment
• Seek and provide input and feedback to other business groups within the Owned Asset Marketing function to promote teamwork and collaboration and to create and implement changes to processes, practices, standards, and services to improve property marketing results, increase revenue generation, and drive greater efficiency, effectiveness, and operational excellence within the function
• Maintain a current knowledge of the Company’s marketing function’s infrastructure, marketing products, programs, and strategies currently in place, and the established policies, protocols, standards, and other requirements related to marketing and the Greystar brand. Stay up to date on preferred marketing vendors and suppliers, including external creative agencies, and stay informed about the Company’s long-term and immediate priorities for the Greystar-owned portfolio, including acquisitions and new development
• Build, establish, and access a network of experts and professionals inside and outside of the multifamily real estate industry and attend or participate in conferences, professional associations, and other events that contribute to professional growth. Set and communicate standards for team member participation in activities that support their professional growth and development and discipline expertise
• Follow and oversee team member compliance with the Company’s established operating, systems, financial, and human resources policies and procedures, and meet Company and departmental standards and requirements related to job performance
• Personally practice proper safety techniques, follow the Company’s risk and safety policies and procedures, and immediately report any team member or visitor injuries, accidents, or other safety-related issues to the appropriate individual(s). Ensure team member awareness of and compliance with safety protocols and procedures
• Continually identify and act on opportunities for improving the level and quality of service provided by the National Marketing function, and lead efforts that improve the function’s efficiency, effectiveness, productivity, and overall contributions to the Company
• Incumbents must be able to view computer screens, paper documents, reports, and other written materials for extended periods of time where visual strain may result
• Occasional travel within the US may be required to attend business meetings, training sessions, conferences, or other situations necessary to accomplish all or parts of the daily responsibilities of this position

Requirements:

• Occasional travel within the US will be required
• Incumbents must be able to view computer screens, paper documents, reports, and other written materials for extended periods of time where visual strain may result
• Occasional travel within the US may be required to attend business meetings, training sessions, conferences, or other situations necessary to accomplish all or parts of the daily responsibilities of this position
• Bachelor's degree or comparable experience in marketing, communications, advertising, general business, or a related field
• 5-7+ years' experience in a marketing leadership position within a mid-to-large size services type business, or a creative or digital media agency
• Experience in real estate property management is preferred for this role, and particularly knowledge of marketing-related product, programs, concepts and practices common to the multifamily housing industry
• Very strong process and project management skills and a proven track record in successfully managing teams that execute the completion of multiple activities, tasks, and processes according to specified timelines, legal standards, and defined outcomes
• Skilled in organizing and managing personal and team productivity, meeting deadlines, and coping and managing through quickly changing priorities and environments
• Demonstrated proficiency in solving problems, thinking strategically and creatively, and resolving conflicts is required
• Excellent written, oral, and interpersonal communication skills, with a strong customer-centric orientation
• Solid ability to make creative and compelling presentations related to marketing strategies, marketing budget formulation, and key performance indicators and metrics to diverse audiences, including clients, investors, and other internal and external stakeholders
• Must be experienced in interacting with team members from multiple functional disciplines and different job levels, as well as building and maintaining productive relationships with external vendors and suppliers, and business leaders throughout the Company
• Excellent leadership and people-management skills, with solid experience in acquiring and developing talent, building and managing teams comprised of diverse team members, and promoting a productive and energized work climate that encourages team member growth, engagement, and retention
• Some experience in managing through performance issues and conflicts, and coaching and mentoring line level team members
• Skilled and comfortable in using digital and online software and apps to accomplish work, manage and organize time, and communicate, including the ability to use Microsoft products such as Word, Excel, PowerPoint, and TEAMS, email, and virtual meeting software
• Strong skills in advanced Excel functions are preferred, including use of pivot tables