Marketing Manager, Member Growth

Thyme Care is hiring a Marketing Manager, Member Growth to drive member enrollment across its health plan and provider partnerships. The role owns partner-specific campaign strategy and end-to-end execution, coordinating internal teams and external stakeholders while optimizing campaign performance and quality.

Responsibilities:

• Own ongoing best-practice marketing campaign development and execution for a book of payer or provider accounts. Create communications plans and requested pitch materials that reflect each client’s approved marketing information and ensure each initiative is aligned with business goals, member needs, and partner requirements
• Lead end-to-end campaign management—from intake and briefing through approvals and launch—enabling cross-functional teams through clear workflows, timelines, and deliverables to ensure smooth, timely execution
• Act as the final checkpoint before launch—reviewing every campaign asset with a meticulous eye for detail, ensuring consistency across copy, design, data inputs, and targeting. You proactively identify gaps, flag inconsistencies, and maintain the highest standard of quality control across all member-facing communications
• Work closely with internal teams—including partner marketing, design, product, care delivery, and data—to ensure campaigns are cohesive, operationally smooth, and grounded in the right member data to drive targeting, personalization, and performance
• Analyze member and partner insights to refine messaging, channels, segmentation, and campaign cadence for stronger performance
• Stay current on healthcare marketing best practices, member engagement trends, and relevant compliance considerations—bringing fresh ideas and operational safeguards to campaign planning
• Partner with data and enrollment teams to monitor results, surface insights, and synthesize campaign performance for internal and external stakeholders—using learnings to drive continuous improvement
• Partner with internal teams and external stakeholders to align on campaign strategy, secure approvals, and communicate updates clearly. You’re a strong writer and communicator, able to distill complex ideas into concise messaging that reflects our brand and builds trust

Requirements:

• You have experience developing and executing multi-channel enrollment campaigns in healthcare
• You know how to lead projects across multiple stakeholders and timelines, bringing structure to ambiguity and balancing strategy with precise execution
• You're comfortable presenting externally to partners as a thought leader and have experience in developing marketing strategies with presentation in mind
• 5+ years of experience in B2B2C or B2C marketing within healthcare, health tech, or partnerships-based environments
• Proven track record of managing end-to-end campaigns across email, SMS, direct mail, and digital channels—including creative development, stakeholder reviews, QA, and launch coordination—ensuring high-quality execution every step of the way
• Experience in leading external partner-facing meetings, presenting marketing strategy, data insights, proposed pilots, or other initiatives
• Fluency in using AI tools and a deep comfort or understanding of how to drive efficiencies in process using those tools while using best judgement to validate AI results
• A strong foundation in project management, with experience using tools like Asana, Monday.com, Trello, or similar to manage deadlines, deliverables, and collaboration across teams
• Proven ability to collaborate cross-functionally, working effectively with creative, product, data, and client-facing teams
• Exceptional attention to detail, with a sharp eye for inconsistencies in messaging, design, or data, ensuring every campaign asset is accurate, brand-aligned, and compliant before launch
• Experience using data to drive marketing decisions—optimizing campaign performance, identifying new engagement opportunities, and applying industry insights and trends to inform strategy and innovation
• Strong written and verbal communication skills, adept at translating complex concepts into persuasive messaging
• Skilled at influencing internal and external audiences by framing the value proposition clearly to secure alignment and achieve business goals
• Comfortable operating in a fast-paced, growing organization, with a track record of driving structure and process in evolving environments
• Experience managing external stakeholders or vendors—such as health plans, provider organizations, creative agencies, or printing/mail vendors—and navigating complex approval workflows
• Familiarity with asset management tools (like Brandfolder, Figma, or CMS platforms) and a strong sense of version control, documentation, and brand consistency