Local Marketing Manager Mountain - West

Wingstop Restaurants Inc. is hiring a marketing manager for the Mountain-West region. The role develops regional and Restaurant-level marketing strategies, leads local execution of campaigns and openings, and partners with Operations and Brand Partners to grow brand awareness, customer engagement, sales, and transactions.

Responsibilities:

• Own and deliver annual market and Restaurant-level marketing plans for the Mountain-West, including objectives, audiences, strategies, tactics, investment recommendations, performance measures, and clear roles for execution; re-evaluate priorities quarterly
• Act as the market expert by maintaining a current understanding of demographics, Restaurant trade areas, traffic drivers, competition, cultural dynamics, community needs, and other factors that may affect Restaurant performance
• Use sales, transactions, channel, media, consumer, competitive, and Restaurant-level insights to diagnose business challenges, identify growth opportunities, and translate findings into actionable recommendations
• Partner with Operations leadership and Brand Partners to establish market-level goals and integrated action plans that improve comparable sales, transactions, frequency, brand relevance, and Restaurant performance
• Prioritize resources and marketing investments based on business opportunity, expected impact, operational readiness, and alignment with the broader brand strategy
• Lead regional execution of national campaigns, ensuring plans are locally relevant, operationally achievable, on brand, and supported by clear communication and implementation tools
• Develop high-impact local programs that may include media, community engagement, cultural moments, partnerships, influencers, catering, promotions, and Local Store Marketing initiatives
• Collaborate with Media and Brand Partners to implement local media support for existing Restaurants and New Restaurant Openings, evaluate results, and optimize investment to drive positive transaction growth
• Serve as a strategic marketing advisor to Brand Partners, guiding market strategy, local investment decisions, and long-term growth planning while maintaining appropriate decision rights and brand standards
• Build trusted relationships with Brand Partners and field Operations leaders through business reviews, market visits, planning sessions, and clear follow-through on agreed actions
• Serve as a brand ambassador and primary marketing contact for community partners, building relationships that keep Wingstop top of mind and strengthen relevance within priority trade areas
• Source, evaluate, negotiate, and manage local partnerships and sponsorships in accordance with approved processes, contractual requirements, brand standards, and expected business value
• Manage, support, and track all New Restaurant Openings in Mountain-West, including market-entry strategy, media plans, Local Store Marketing initiatives, Grand Openings, pre-opening awareness, on-site opening support, and post-opening sustainment
• Identify underperforming markets and priority Restaurants, then develop focused recovery strategies with Operations and Brand Partners; monitor progress and adjust plans as conditions change
• Collaborate with Operations, Media, Delivery, Consumer Insights, Development, FP&A, Digital, CRM, Brand, Communications, and Restaurant Technology to support the strategic vision and drive regional growth
• Prepare regular communications, business reviews, and presentations for Brand Partners and Operations leadership, including Period and Quarterly Sales Performance, marketing activity, business impact, key learnings, risks, and recommended actions
• Lead test-and-learn initiatives, document outcomes, and use findings to optimize current plans, inform future investment decisions, and scale successful local programs
• Spend meaningful time in markets and Restaurants to observe execution, understand Restaurant realities, connect with communities, strengthen partner relationships, and uncover opportunities not visible in reporting alone
• Champion Wingstop brand standards and marketing philosophies while adapting strategy appropriately to local market needs

Requirements:

• A bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and directly relevant experience
• Strong interpersonal and relationship-building skills, with the ability to support Brand Partners, Operations leaders, and cross-functional teams
• Five or more years of progressive experience in Marketing, Field Marketing, or a directly relevant field
• Quick Service Restaurant marketing experience
• A self-starter mindset and the ability to thrive in a fast-paced, ambiguous environment
• Strong analytical skills and experience interpreting business performance, consumer insights, media results, and market-level data
• Advanced proficiency with Microsoft Excel and PowerPoint and experience with Power BI or comparable reporting and data-visualization tools
• Strong presentation, facilitation, negotiation, and written communication skills
• Experience planning and negotiating sponsorships, including agreements, activation, relationship management, and impact assessment
• restaurant, retail, or Brand Partner-operated system experience