Senior Brand Marketing Manager

Cabana Life is seeking a Senior Brand Marketing Manager to sharpen the apparel brand’s story and translate brand strategy into compelling messaging across customer touchpoints. The role leads brand strategy, customer lifecycle marketing, creative direction, and data-informed campaigns while partnering with ecommerce and cross-functional teams to drive commercial results.

Responsibilities:

• Lead brand strategy and messaging, developing a clear and differentiated brand voice while creating compelling campaigns, product stories, and customer communications across all channels
• Own the customer journey and lifecycle strategy, driving acquisition, conversion, retention, loyalty, and customer lifetime value through targeted messaging, storytelling, and content experiences
• Leverage customer insights and performance data to identify opportunities, test new approaches, and translate learnings into stronger marketing campaigns, creative direction, and business growth
• Provide creative and content leadership across paid, owned, and earned channels, ensuring a consistent, high-quality brand experience and effective collaboration with agencies, creators, and partners
• Partner closely with ecommerce and cross-functional teams to connect brand strategy with commercial outcomes, balancing big-picture leadership with hands-on execution to deliver impactful campaigns and measurable results

Requirements:

• Meaningful experience building and marketing a direct-to-consumer brand with at least $6mil in ecommerce revenue and $10mil in overall revenue
• Deep understanding of customer motivations, behaviors, and purchase drivers; strong curiosity about why customers buy and what builds long-term loyalty
• Ability to develop and scale compelling brand and product narratives that translate consistently across paid, owned, and earned channels (e.g., paid ads, organic social, UGC, email/SMS, website, product launches, postcards/direct mail)
• Strong understanding of customer segmentation and the full customer journey from acquisition through repeat purchase
• Commercially minded; uses customer insights and performance data to form hypotheses, test ideas, and improve brand and marketing results
• Entrepreneurial and resourceful; spots opportunities, takes initiative, and finds practical ways to make progress without waiting for a detailed playbook
• Strong understanding of how brand marketing, product strategy, merchandising, ecommerce, and performance marketing work together to drive business results
• Demonstrated success partnering cross-functionally with leadership to align priorities and drive execution
• Comfortable balancing strategic thinking with hands-on execution in a fast-paced, evolving business, and willing to respectfully challenge conventional thinking
• Bachelor's degree
• Graduate degree
• Certifications and/or hands-on experience with Klaviyo, Triple Whale, Shopify
• Experience in apparel, fashion, beauty, lifestyle, or another highly visual consumer category