Digital Marketing Client Manager

BankBound is hiring a Digital Marketing Client Manager to manage a portfolio of clients and digital marketing strategies. The role focuses on improving clients’ online visibility, increasing customer engagement, and growing new business through SEO, AI visibility, content marketing, email automation, social media, and digital advertising.

Responsibilities:

• Complete training program consisting of guided learning, self-learning, online certifications, and assigned readings
• Ongoing education of new digital marketing tactics and best practices
• Communicating digital marketing strategy, progress, performance reporting, and new ideas directly with clients
• Analyzing campaign and competitor data to provide actionable insights and strategic recommendations
• Utilize Google Analytics 4, Tag Manager, and Search Console to effectively track and improve results
• Oversee the implementation of SEO best practices on client websites and online properties
• Research and manage content marketing campaigns (topic ideation, keyword research, competitive research, article outline creation, publishing and ongoing optimization of articles)
• Oversee all aspects of digital advertising campaigns across multiple ad networks
• Oversee email marketing automation for financial institutions and other clients in highly regulated industries
• Project management of web design and development projects
• Conduct and present comprehensive online marketing audits as needed for prospective clients
• Collaborate with other team members on improving internal processes and tactics

Requirements:

• Experience in an agency account management role
• Experience in a customer service role
• Experience with Google Analytics 4 and Google Tag Manager
• Experience with Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, and other online advertising platforms
• Eagerness to learn continually is a must
• Passion for digital marketing
• Excellent organizational skills and attention to detail
• Ability to multi-task in a fast-paced environment
• Ability to work independently and also within a team
• Strong proficiency with Excel, Word, and PowerPoint
• Creative problem solver
• Excellent communication and presentation skills both written and verbal
• Ability to hit deadlines
• Ability to type at least 50+ words per minute
• Experience in banking preferred
• Experience with email automation platforms preferred (e.g. HubSpot, ConstantContact)
• Experience with Claude and AI tools preferred