Senior Marketing Manager

Essential Oxygen is seeking a Senior Marketing Manager to develop and execute integrated B2B and B2C marketing strategies that grow brand awareness, customer engagement, e-commerce, and revenue. The role leads campaigns, analytics and optimization, creative and content development, and collaboration with internal teams and external partners.

Responsibilities:

• Develop and execute integrated B2B and B2C marketing strategies that align with company objectives, drive brand awareness and revenue, and support product launches, e-commerce, retail, and customer growth
• Lead multi-channel marketing campaigns from strategy through execution, including paid advertising, social media, email, e-commerce, events, partnerships, and other relevant channels, with clear audiences, messaging, budgets, timelines, and performance goals
• Own marketing analytics, testing, and optimization, using performance data, customer insights, market research, and A/B testing to evaluate results, identify opportunities, and continuously improve campaigns and customer experiences
• Lead hands-on development and execution of creative and content, including advertising, social media, email, presentations, educational materials, graphics, and video; create and edit assets using tools such as Canva, Adobe Photoshop and AI Creative Platforms
• Collaborate across the organization and manage internal and external resources to ensure consistent brand execution, timely delivery, and effective marketing programs—while remaining willing and able to personally roll up your sleeves and get the work done
• Develop annual and quarterly marketing plans aligned with company revenue, brand, product, and growth objectives
• Translate business objectives into audience strategies, positioning, messaging, go-to-market plans, campaigns, and measurable goals for B2B and B2C audiences
• Partner with Product Development and company leadership on product positioning, messaging, naming, launches, and go-to-market strategies
• Plan and execute multi-channel campaigns across paid social, search, display, email, social, e-commerce, retail, partnerships, and events
• Manage campaign creative, audiences, budgets, timelines, tracking, and performance
• Monitor key performance indicators and use analytics, customer insights, and market research to evaluate results and identify opportunities
• Develop and execute A/B tests across creative, messaging, advertising, email, landing pages, and other customer touchpoints
• Use performance results to continuously optimize campaigns, creative, audiences, budgets, and channel mix
• Develop and execute creative for paid advertising, social media, email, e-commerce, presentations, educational materials, and other marketing channels
• Create and edit graphics using Canva, Adobe Photoshop and AI Creative Platforms,  and develop or coordinate short-form video and multimedia content
• Write, edit, or collaborate on marketing copy and ensure creative aligns with brand standards and channel requirements
• Collaborate with the Social Media Lead, E-Commerce Manager, Product Development, leadership, and other teams to ensure cohesive marketing execution
• Manage freelance creatives, photographers, designers, copywriters, video professionals, and external marketing partners while maintaining ownership of timelines, budgets, deliverables, and quality

Requirements:

• 8+ years of progressive marketing experience, with demonstrated success developing and executing both B2B and B2C marketing strategies
• Proven ability to balance strategic thinking with hands-on execution; comfortable developing the strategy and personally executing the work
• Strong experience with marketing analytics, performance measurement, A/B testing, and data-driven optimization
• Experience developing and managing paid advertising campaigns across multiple digital channels
• Hands-on experience with Canva, Adobe Photoshop and AI Creative Platforms such as Higgsfield and experience developing or managing video content
• Strong understanding of brand strategy, messaging, storytelling, customer journeys, and integrated marketing
• Exceptional written and verbal communication skills, creative judgment, organization, and project management skills
• Ability to work independently, take ownership, manage multiple priorities, and collaborate effectively across functions
• Must be eligible to work in California, and legally authorized to work in the United States
• We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Experience with consumer products, wellness, beauty, lifestyle, health, or other consumer-focused brands
• Experience with direct-to-consumer and/or e-commerce brands, including Shopify, Amazon, Walmart Marketplace, or retail media
• Experience with Google Analytics/GA4, Google Ads, Meta Ads Manager, CRM, marketing automation, or comparable platforms
• Experience directing photography and/or video production
• Experience building a brand style guide or brand system from the ground up
• Experience working with purpose-driven, mission-oriented, or B Corp companies
• Experience in a small, entrepreneurial, or growing company