Communications & Marketing Manager

The COPD Foundation is seeking a Communications & Marketing Manager to support communications and marketing initiatives across social media, digital marketing, advertising, media relations, and national awareness campaigns. The role coordinates projects and campaigns, creates content, analyzes performance, and collaborates across the organization to advance its mission and programs.

Responsibilities:

• Coordinate national awareness and marketing campaigns from planning through execution, working with internal teams and external partners to manage timelines, deliverables, and campaign activities across multiple channels
• Coordinate media and advertising buys, including placements, creative assets, timelines, and performance reporting, and assist with digital strategy and paid promotion
• Work closely with the communications and marketing team to develop and execute social media campaigns, contributing to content development, creative concepts, and performance analysis
• Write and edit content for a variety of platforms and audiences, including websites, advertisements, articles, blogs, newsletters, presentations, social media, and video scripts
• Develop creative concepts and identify new ways to reach and engage target audiences through communications and marketing efforts
• Support media relations efforts through press releases, media pitches, interview coordination, media materials, and outreach. Use media monitoring and distribution tools to track coverage and engagement
• Track and analyze performance across media, advertising, social media, web, email, and other communications channels
• Develop reports that demonstrate impact, identify trends, and provide insights to help inform future strategy
• Collaborate with departments across the organization to understand communications and promotional needs and coordinate projects that support organizational priorities
• Support communications and marketing needs for conferences, events, and other Foundation activities
• Provide excellent customer service to internal and external stakeholders

Requirements:

• an experienced, organized, and adaptable communications and marketing professional with strong writing, project management, and analytical skills
• A strong communications and marketing background is essential, with excellent writing and design skills and the ability to manage complex projects and competing timelines
• highly organized, adaptable, and comfortable taking ownership of assigned work while responding well to feedback and changing priorities
• Strong analytical skills are also important, including the ability to evaluate communications and marketing efforts, analyze performance data, and create reports that demonstrate impact and help inform future strategy
• Strong project management and organizational skills with excellent follow-through
• Strong interpersonal skills and a collaborative working style
• Experience with project management or project tracking tools
• Proficiency in Microsoft Office Suite (Word, Outlook, Excel, PowerPoint, Teams)
• Experience with Constant Contact, Muck Rack (or equivalent), and project tracking tools
• Strong understanding of social media platforms and their analytics, including Facebook, Instagram, LinkedIn, X, Google, and YouTube)
• Bachelor's degree in public relations, communications, marketing, or related field
• 5-7 years of experience in nonprofit or health communications, public relations, or marketing, including experience managing marketing projects
• Strong writing and editing skills with the ability to adapt content for different audiences and platforms; proficiency in AP style
• Experience with media relations, media monitoring and distribution platforms, digital advertising, and web and social media analytics
• Graphic design skills and expertise in Canva design software
• Strong analytical skills with experience collecting and interpreting communications and marketing data and using results to inform strategy
• Demonstrated ability to work cross-functionally with teams including IT, design, and development
• Ability to take direction, incorporate feedback, and adapt as priorities and project needs change
• Strong attention to detail, strategic thinking, and organizational skills
• Familiarity with health care, scientific, medical, nonprofit, or public health communications