Senior Global Marketing Manager (Molecular)

Thermo Fisher Scientific is hiring a Senior Global Marketing Manager for its Transplant Diagnostics Division (One Lambda). The role drives growth and adoption of its molecular diagnostics portfolio by identifying market opportunities, developing global campaigns and clinical education strategies, and creating compliant content and scalable adoption frameworks. It also involves cross-functional collaboration and measuring campaign performance against revenue targets.

Responsibilities:

• Drive growth and adoption of our molecular diagnostics portfolio supporting transplant and clinical diagnostic applications
• You will create new market opportunities by identifying untapped segments, defining expansion strategies, and building evidence-based adoption frameworks that scale across regions
• You'll develop compelling market narratives and launch campaigns that translate complex scientific and clinical value into actionable demand generation programs
• Working cross-functionally, you'll partner with Medical Affairs, MSLs, HEOR/MAVE, and regional teams to determine evidence requirements, create clinical education strategies, and develop region-ready activation playbooks
• You'll craft persuasive content across channels - digital, video, email, and sales enablement—while ensuring compliance in non-promotional clinical education
• You'll drive integrated campaigns from strategy through execution, measuring performance and optimizing to achieve revenue targets

Requirements:

• Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience in product marketing within molecular diagnostics, IVD, genomics, or clinical diagnostics markets
• Strong expertise in market creation, segmentation analysis, and long-range planning with ability to size markets and identify growth segments
• Proven ability to map barriers to adoption and define strategies to overcome them in clinical and diagnostic markets
• Experience partnering with Medical Affairs, MSLs, HEOR, or clinical teams to develop evidence roadmaps and clinical validation strategies
• Skilled in building scalable frameworks and market activation playbooks that work across varied regulatory environments
• Demonstrated success in global product launches and campaign management from planning through sales enablement handoff
• Expertise in storytelling and content creation across multiple channels: long-form, short-form, digital, video, email
• Strong understanding of customer journey marketing and integrated demand generation strategies tied to revenue goals
• Ability to craft compliant, non-promotional clinical education and market-conditioning content
• Strong analytical skills to interpret scientific and technology trends and identify competitive market opportunities
• Proven ability to translate complex scientific and clinical concepts into compelling commercial value propositions
• Excellence in cross-functional collaboration within matrixed global organizations
• Advanced proficiency in digital marketing tools, platforms, and emerging techniques (e.g., generative AI, answer engine optimization)
• Strong project management and performance measurement capabilities
• Excellent communication and presentation skills for clinical and commercial stakeholders
• English language proficiency required
• Preferred Fields of Study: Life Sciences, Molecular Biology, Immunology, Marketing, or related field
• Experience with molecular diagnostics technologies (NGS, PCR, genotyping) and transplant diagnostics applications (HLA, histocompatibility) preferred
• additional languages beneficial