Senior Product Manager, Ad Formats

Instacart is hiring a Senior Product Manager to lead its Ad Formats domain and develop new advertising experiences across the platform. The role defines and executes early-stage product bets, partners with sales and cross-functional teams, and grows new advertiser and in-store offerings within Instacart Ads.

Responsibilities:

• Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line
• Partner with sales teams focused on formats such as savings, in-store, and AI solutions
• Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart
• As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem
• Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads

Requirements:

• Experience in product management for ad formats, with a strong understanding of user-facing ad experiences
• Track record of launching user-facing products and managing trade-offs between users and advertisers
• Experience managing partners and vendors, including external technology providers
• Strong stakeholder management skills across sales, engineering, and cross-functional teams
• Experience with performance advertising products
• Experience taking new products from 0→1 in ambiguous, fast-moving environments
• Background in ad tech, retail media, or a closely related domain