Sr. Marketing Manager - Healthcare

CoverMyMeds is seeking a Senior Product Marketing Manager to lead product marketing for solutions serving pharmacy, PBM, and health plan audiences. The role translates customer needs, market insights, and business priorities into strategies that drive engagement, product adoption, and business growth.

Responsibilities:

• Develop and execute product marketing strategies for pharmacy, PBM, and payer-focused solutions
• Translate customer needs, market dynamics, business goals, and product strategies into effective engagement and adoption plans
• Identify opportunities to enhance customer engagement, market differentiation, and product adoption
• Establish product marketing priorities and success metrics aligned with business objectives
• Activate go-to-market strategies through paid, earned, and owned channels, including industry events, conferences, and digital campaigns
• Build expertise in pharmacy, PBM, and health plan market trends, customer workflows, and competitive landscapes
• Partner with research and insights teams to gather and synthesize customer, market, competitive, and performance insights
• Represent customer and market perspectives across product, marketing, and business discussions
• Identify emerging industry trends, risks, and opportunities that may influence business or product strategy
• Develop differentiated positioning, value propositions, and messaging frameworks for assigned solutions and audiences
• Translate complex product capabilities into clear, customer-focused value stories
• Ensure consistency and governance of messaging across customer-facing content, channels, and AI-assisted content creation
• Partner with Product, Brand, Sales, Legal, and Compliance teams to deliver effective and compliant communications
• Create sales enablement resources, including messaging frameworks, value stories, and competitive guidance
• Leverage field feedback and performance data to continuously improve messaging effectiveness and customer adoption
• Define, monitor, and optimize product marketing performance metrics tied to engagement, adoption, and business outcomes
• Apply qualitative and quantitative insights to improve marketing strategies, messaging, investments, and enablement programs
• Utilize generative AI and emerging technologies to enhance research, insight generation, messaging development, experimentation, and workflow efficiency

Requirements:

• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field
• 8+ years of experience in product marketing, healthcare marketing, go-to-market strategy, marketing strategy, or a related discipline
• Demonstrated success developing product marketing, positioning, messaging, audience engagement, and adoption strategies for complex products or solutions
• Strong understanding of customer insights, market analysis, and competitive intelligence
• Proven ability to influence decisions and lead cross-functional initiatives in a matrixed organization
• Experience applying generative AI or related technologies to marketing research, positioning, messaging, performance analysis, or process improvement
• Strong business acumen, analytical thinking, and strategic decision-making skills
• Exceptional written, verbal, presentation, and stakeholder management abilities
• Experience translating customer and market insights into actionable business recommendations
• Ability to manage ambiguity, balance competing priorities, and operate independently in a fast-paced environment
• Samples or a Portfolio of past work would be helpful