Manager, Marketing Ops, Content Quality Review

Aetna Resources, LLC is hiring a Manager to provide copywriting, editing, review and consultative support for Aetna Medicare and Commercial communications. The role ensures communications meet quality, brand, plain-language and marketing-compliance standards, and partners with colleagues on revisions, training and workflow improvements.

Responsibilities:

• Review, write and edit communications materials (for example, publications, marketing materials, ads, scripts, enrollment materials and digital content) for clarity, grammar, references and readability while following voice, tone, style and plain-language guidelines
• Ensure all projects are error-free, delivered on time and exceed required quality standards while verifying edits are implemented correctly, editorial review checks are run, facts are validated, and disclaimers and trademarks are confirmed
• Work collaboratively with multiple business partners to secure adherence to the company’s brand, voice, plain-language and marketing-compliance standards and contribute constructive feedback to internal writers and contributors through assorted stages in the review process
• Possess an understanding of the Medicare and health insurance industry, clients’ health benefits products, audiences and business objectives, and execute copyediting that aligns with the client’s vision
• Serve as a strategic and trusted partner on member-experience communications initiatives and help colleagues understand communication updates and requirements
• Produce and be accountable for final development of identified simplification assets, ensuring accuracy, attention to detail and achievement of writing objectives
• Demonstrate interest in facilitating and leading colleague training sessions in addition to primary role responsibilities
• Learn the Workfront platform and work within its framework to move pieces through workflow to legal and compliance
• Proactively identify and act on opportunities for operational efficiencies and improvements
• Take ownership of work, bring a solutions-based attitude, and build positive, productive relationships across teams while meeting deadlines

Requirements:

• Minimum 5 years of copywriting or copyediting experience
• Minimum 5 years of health benefits insurance marketing and communication expertise
• Ability to maintain a consistent voice and audience focus in writing and boil verbose content down to the essence of the main message using plain-language skills
• Demonstrated ability to adapt copy style to various audiences, purposes or media
• Ability to accurately review complex materials, including graphics, text, multimedia, websites and charts, with excellent attention to detail
• Ability to work harmoniously with others, complete work and lead collaboratively
• Strong organizational skills and an eye for fine detail
• Comfortable working independently and with diverse team members
• Excellent project-management skills, with the ability to coordinate multiple projects and deadlines
• Ability to operate effectively in a fast-paced, deadline-driven environment and prioritize tasks according to client needs
• Proficiency with Microsoft 365, including Word, PowerPoint, Teams and other Office applications
• Experience using, or willingness to learn, AI tools such as Writer, ChatGPT or Copilot to supplement review, proofreading or copy enhancement
• Understanding of writing applications in traditional and emerging channels
• Knowledge of compliance and legal requirements, including disclaimers, surrounding health care and health insurance copy
• Dedication to ethical and compliance standards and timely completion of assigned projects
• Bachelor's degree, preferably in English, marketing, communications, advertising or business, or equivalent experience required
• Minimum 5 years of relevant experience, including communications, proofreading or editorial experience
• With a more advanced degree, less experience may be required
• Both Commercial and Medicare marketing communications experience preferred
• Experience working in a highly regulated industry is a plus
• Experience working within Workfront is a plus