Senior Content Marketing & Social Media Manager

Hatch, a Yelp company, is an AI communications platform helping service businesses manage customer conversations across voice, text, email, and web chat. The Senior Content Marketing & Social Media Manager will build and execute the content engine, creating and managing B2B content, social programs, messaging, SEO initiatives, executive thought leadership, customer stories, and multimedia campaigns.

Responsibilities:

• Develop and execute Hatch’s content marketing strategy across the buyer journey, creating differentiated messaging and content for SMB, mid-market, and enterprise audiences
• Personally write, edit, and ship high-performing content at high volume across websites, landing pages, campaigns, email, social, customer stories, sales enablement, video, events, and other marketing channels
• Build and evolve messaging frameworks, architecture, voice and tone, editorial guidelines, and persona-specific messaging to create a clear and consistent Hatch story
• Incorporate SEO-first content strategy and development, including keyword and intent research, topic strategy, content architecture, optimization, and emerging GEO/AEO opportunities
• Measure content performance across traffic, rankings, engagement, conversion, leads, and pipeline influence; use insights to continually improve content strategy and execution
• Own and evolve organic social strategy across LinkedIn, Meta, X, and Instagram, while experimenting with TikTok, YouTube, and emerging channels to expand reach and engagement
• Build and manage the social editorial calendar and external agencies/partners, setting the strategy, creative direction, quality bar, and performance expectations
• Own community engagement, including how Hatch listens, responds, and builds relationships with customers, prospects, partners, and advocates across social feeds, comments, groups, and communities
• Build executive thought-leadership programs and ghostwrite for leaders with distinct voices, adapting tone, POV, and messaging by executive, audience, persona, and channel
• Develop compelling customer stories and video case studies, from identifying the story and interview narrative through scripting and production
• Write narratives, scripts, and talk tracks for keynotes, conference sessions, webinars, executive presentations, videos, and other high-visibility moments

Requirements:

• 7+ years of B2B content marketing experience, preferably within high-growth SaaS, AI, or technology
• An exceptional writer and editor with a portfolio demonstrating outstanding work across multiple formats, audiences, and channels
• Proven ability to operate at both levels: develop the strategy and personally execute the work with speed, creativity, and a consistently high quality bar
• Deep understanding of B2B SaaS buying journeys and experience developing differentiated content for SMB, mid-market, enterprise, and multiple buyer personas
• Strong SEO expertise and demonstrated experience building search-led content programs that drive measurable organic growth
• Experience developing messaging frameworks, content architecture, voice and tone guidelines, and editorial standards
• Experience owning organic social programs and managing agencies across LinkedIn and other major social channels
• Experience with community management and engagement, social listening, advocacy, or building community programs
• Experience developing executive thought leadership, customer storytelling, video, and other multimedia content
• Strong analytical instincts and experience using content and social performance data to inform what you create next
• Strong creative instincts with an eye for modern design, brand, and visual storytelling
• A builder's mindset and bias for action; you're resourceful, move quickly, wear multiple hats, and thrive in a fast-moving environment
• Hands-on proficiency with Canva, Figma, Adobe Creative Suite, or similar design tools
• Experience producing or directing customer videos and short-form social content
• Experience with GEO/AEO and AI-driven search optimization
• Experience marketing to home services, field services, vertical SaaS, or SMB audiences
• Experience using AI tools to increase content velocity, creativity, optimization, and performance