Associate Field Marketing Manager, Emerging - Dunkin' - California

Inspire is hiring an Associate Field Marketing Manager to support Dunkin’ franchisees in emerging markets. The role advises franchisees on local marketing and market dynamics, helps execute national and local marketing programs, and works with cross-functional partners to support profitable growth and market maturity.

Responsibilities:

• Build strong relationships with franchisees, serve as their local marketing “coach”
• Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
• Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up
• Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory.  Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners
• Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed
• Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.)
• Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees
• Drive LSM strategy with Franchisees – ensure every network has a full year plan.  Provide on-going feedback to LSM Team regarding areas of opportunity, and recommendations around new programming
• Support FMM/FMD with identification of regional media opportunities that compliment National plan.  Collaborate with local PR agencies to earn coverage of events & partnership activation
• Be knowledgeable of National Marketing strategies & programs.  Serve as regional/local spokesperson for National plans/

Requirements:

• Minimum: High School Diploma or GED
• 3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations
• Local store marketing
• ability to communicate at all levels to build relationships and enhance partnerships, both internal and external
• experience working in a franchisee model
• strong written and verbal communication/presentation skills
• strong analytical and organizational skills
• ability to lead multiple projects simultaneously and deliver on time
• ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented
• self-starter personality who can operate with some supervision
• Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field
• Field-based, multi-unit distribution system, and/or QSR experience is desirable