Principal, Product Management

Versant Media, through GolfNow, seeks a Principal Product Manager to shape its B2B golf technology portfolio. The role owns product outcomes and strategy, improves customer experience and business performance, and leads cross-functional initiatives from discovery through measurement.

Responsibilities:

• Own Product Outcomes: Develop deep expertise across GolfNow’s B2B products, customers, and business. Take end-to-end accountability for initiatives and measurable customer and business results
• Drive Product Strategy and Prioritization: Translate business objectives and customer insights into product priorities and roadmaps. Partner with Product leadership to shape direction, evaluate opportunities, and make informed tradeoffs
• Improve Customer Experience and Business Performance: Lead initiatives that simplify customer workflows, expand product capabilities, and drive adoption, retention, and revenue growth
• Accelerate Innovation: Identify emerging customer needs, evaluate new technologies and approaches, and lead the development of innovative product capabilities
• Lead Through Influence: Build strong partnerships across Engineering, Design, Data, Operations, Sales, and business teams. Communicate decisions and tradeoffs clearly while creating alignment across functions
• Deliver and Measure Results: Drive complex initiatives from discovery through launch and beyond. Define success measures, evaluate performance using qualitative and quantitative insights, and continuously improve products based on results

Requirements:

• Significant Product Management experience, preferably 8+ years, with demonstrated success delivering measurable customer and business outcomes across complex products or initiatives
• Experience with B2B software or technology products, including customer workflows, commercial considerations, and product adoption
• Strong product judgment and strategic thinking, with the ability to navigate ambiguity, evaluate tradeoffs, and translate business objectives into actionable product priorities
• Strong analytical skills and experience using customer research, product metrics, and experimentation to inform decisions
• Technical fluency across APIs, integrations, system architecture, data flows, and engineering tradeoffs
• Demonstrated ability to influence senior stakeholders, lead cross-functional initiatives, and communicate complex concepts clearly
• An AI-native approach to Product Management, using AI, automation, and modern tools to improve problem-solving, decision-making, productivity, and outcomes
• Experience developing products for golf course operators, hospitality businesses, or other operationally complex B2B environments
• Familiarity with SaaS business models, subscription products, or integrated technology platforms
• Knowledge of the golf industry, golf course operations, or related technology ecosystems