Senior Product Marketing Manager, Infrastructure

Coinbase is hiring a Senior Product Marketing Manager to build awareness and demand for its infrastructure products. The role leads integrated marketing initiatives and go-to-market strategy, including campaigns for agentic finance and co-marketing with partners, to generate qualified pipeline.

Responsibilities:

• Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products
• Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns
• Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements
• Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement

Requirements:

• 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth
• 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution
• Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work
• Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality