Senior Manager, Growth Marketing

PatientFi is a point-of-sale financing company partnering with healthcare providers to help patients pay for out-of-pocket procedures. The Senior Manager of Growth Marketing will lead go-to-market launches into new healthcare verticals, build strategic partnerships, execute campaigns, and report growth results.

Responsibilities:

• Own end-to-end go-to-market for PatientFi's priority verticals, turning leadership's direction into launch plans with clear milestones, owners, and success metrics
• Bring each GTM strategy to life and own execution in the verticals and entry points leadership sets
• Design the provider acquisition motion for each vertical, including positioning, offer, messaging, and the channel mix
• Plan and run multi-channel campaigns, and brief and manage the collateral that goes with them, in partnership with creative and content teams
• Run pilots, analyze results, and scale what works
• Align with Sales on messaging, lead quality, and market feedback
• Track launch performance against KPIs such as qualified leads, conversion, cost per acquired provider, and active providers, and share findings and recommendations with senior leadership
• Identify and prioritize partners that open doors into new verticals, such as manufacturers and brands, distributors, associations, practice-management and healthtech platforms, and buying groups
• Structure and negotiate partnership agreements (referral, co-marketing, integration, or other models) and own each relationship from first conversation to renewal
• Plan and run co-marketing programs, and track partner-sourced pipeline and volume
• Be the internal voice of our partners, bringing their needs and market feedback back into our GTM strategy
• Work with cross-functional teams to manage and grow existing partnerships, keeping them active, aligned, and performing
• Lead initiatives from kickoff to completion, on time, on budget, and aligned to business goals
• Align Sales, Marketing, Product, and Operations so every growth initiative works together
• Keep an eye on industry trends, competitors, and emerging opportunities

Requirements:

• 5+ years in growth marketing, market development, or strategic partnerships
• Experience negotiating and managing strategic partnerships as a go-to-market channel, including co-marketing programs
• A track record of leading cross-functional teams without direct authority
• A data-driven mindset: you're comfortable analyzing campaign and partnership performance, and presenting recommendations to senior leadership
• Strong storytelling: you can turn a complex growth opportunity into a clear, compelling narrative
• Comfort with ambiguity and energy for owning outcomes in a fast-paced, high-growth environment
• At this time, PatientFi is unable to sponsor or take over sponsorship of an employment visa
• Experience in elective or cash-pay healthcare, healthtech, or fintech/payments strongly preferred