Marketing Campaign Manager

Employers Council is hiring a Marketing Campaign Manager to own campaigns from strategic brief through published execution. The role develops marketing and sales content, builds and publishes campaigns across digital platforms, and coordinates contributors and partners to deliver multi-channel work.

Responsibilities:

• Responsible for building from start to finish, published campaigns, coordinating copy, design, video, and paid touches into one cohesive whole
• Manage timelines, dependencies, and handoffs across internal team members and partners
• Guide designers and contributors through multi-channel campaign builds and keep the work moving
• Responsible for writing marketing and sales content across the funnel: landing pages, email sequences, sales enablement, blogs, webinar promotion, social, and nurture flows
• Adapt voice and message to different service lines and the different buyer motivations behind them
• Oversee brand voice and messaging consistency across every asset
• Build and publish web pages in WordPress and Elementor
• Build and publish blogs and articles within Wordpress and Higher Logic
• Develop and coordinate execution of member-facing content in Higher Logic (Member Central)
• Build emails, landing pages, workflows, and sequences in HubSpot
• Schedule and post content, and engage with and respond to social communities owned by Employers Council
• Own the technical assembly of campaigns so approved work goes live quickly and cleanly
• Work with appropriate teams to develop scripts and manage the production pipeline for short-form and long-form video
• Partner with our video team to move footage from shoot to published asset
• Serve as the point of contact between marketing strategy and team execution
• Coordinate with our partners, web developers, specialized services, and membership teams
• Keep projects organized in Smartsheet with clear owners, status, timelines, and dependencies

Requirements:

• Bachelor's degree or equivalent
• 5+ years in marketing, communications, or content roles, with a track record of owning projects from brief to launch
• Graphic design experience
• A strong conversion copywriting portfolio across email, web, and campaign assets
• Hands-on experience building in a website CMS, ideally WordPress and Elementor
• Hands-on experience in a marketing automation platform
• Proven ability to run a multi-channel campaign independently, from concept through published launch
• Comfort guiding designers, freelancers, web developers, and contributors through a build
• Organized project management habits and clear, direct written communication
• Working knowledge of GA4 and other google marketing services
• Working knowledge of Microsoft 365
• Solid experience synthesizing marketing data
• This role requires effective verbal communication
• Excellent verbal and written communication skills
• Excellent collaboration and teamwork skills
• Decision-making skills and the ability to use sound judgement
• Analytical and critical thinking skills
• Attention to detail and copy-editing skills
• Ability to demonstrate integrity through work ethic, personal accountability, professional image and ethical behavior
• Must be authorized to work in the United States
• This role does not offer visa sponsorship
• HubSpot
• Figma
• Experience with Higher Logic or a similar community and membership platform
• Video scripting skills
• Background in B2B, membership organizations, professional services, or HR
• HubSpot certification
• Paid ads certifications across google or social platforms
• Knowledge of HTML/CSS and web design principles
• Familiarity with SEO/AEO and content structured for search and answer engines
• Candidates located in Colorado Preferred