Field Marketing & Partnerships Manager

Willow builds an Operational AI platform for the built world. The Field Marketing & Partnerships Manager owns field marketing strategy and execution, including events, partner programs, and measurement of pipeline impact.

Responsibilities:

• Develop and activate the US field marketing strategy end-to-end, from planning to execution to measurement
• Identify the events, associations, and formats that reach VP Facilities, CIO, and CFO buyers in priority sectors, and build Willow's presence within named accounts
• Build and own Willow's annual field marketing calendar, spanning owned events, industry conferences, speaking engagements, partner co-hosted webinars, and executive roundtables
• Identify and execute net-new and existing events and field tactics that reach Facilities, IT, and Finance leaders most effectively
• Make fast, informed decisions about where we need to be and how to differentiate our presence to maximize impact
• Manage end-to-end event production, from pre/post-event communications to booth materials, swag, and run-of-show logistics
• Build scalable processes, templates, and playbooks — documentation that enables the entire team to operate consistently and that someone else could scale from in year two
• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
• Define success metrics for all programs, track performance rigorously, and communicate results and insights to leadership and cross-functional partners
• Connect field programs to measurable pipeline outcomes: sourced, influenced, and attributed; including pipeline generated through partner campaigns and events, tracked separately from event-driven pipeline
• Own operational management of Willow's association and program partnerships (e.g., APPA) — move these from ad hoc touchpoints to a structured cadence of quarterly check-ins, co-marketing campaigns, joint events, and digital programming
• Build the repeatable partner engagement playbook — outreach cadence, campaign templates, event co-hosting process — so partnership activity runs on a predictable rhythm rather than one-off asks
• Coordinate with Willow's strategic partnerships owner to activate marketing execution against partnership agreements already in place, rather than negotiating new ones
• Manage the field marketing budget: track spend against plan, optimize for ROI, and find creative ways to stretch resources through partner co-sponsorships and digital-first programming

Requirements:

• 4–6 years of experience in field marketing, demand generation, or event operations at a B2B SaaS or technology company
• Track record of owning end-to-end event execution, from strategy through post-event attribution
• Hands-on experience building things: landing pages, email campaigns, collateral, and presentations
• Proficiency with Salesforce or Dynamics CRM, Marketo or equivalent marketing automation, Figma or Canva, and Google Workspace or Microsoft 365
• Comfort using AI tools (Claude, ChatGPT) as daily production tools
• Demonstrated ability to connect field programs to pipeline outcomes
• Experience building or operationalizing a partner/association engagement cadence — co-marketing campaigns, joint events, and regular touchpoints (e.g., industry associations, chapter programs)
• early-stage or high-growth preferred
• Experience on a lean marketing team where you wore multiple hats
• Background in enterprise SaaS, facilities, real estate, sustainability, or built-environment adjacent verticals
• Experience with industry association relationships or partner co-marketing programs
• Exposure to strategic partnership structuring (deal terms, revenue share)
• WordPress or CMS experience for landing page builds
• Prior experience with higher education or healthcare verticals
• Speaking and thought leadership program management