Senior Growth Marketing Manager - Home Services

Otte Polo Group is seeking a Senior Marketing Manager to lead and execute integrated marketing strategies across its portfolio of service businesses. The role focuses on generating qualified leads, acquiring customers, and growing revenue through multi-channel campaigns, team leadership, and performance-based optimization.

Responsibilities:

• Own and execute the overall marketing strategy across all brands within Otte Polo Group
• Develop annual and quarterly marketing plans aligned with company revenue objectives
• Lead, mentor, and develop marketing specialists, agencies, and external partners
• Establish clear KPIs tied to lead generation, customer acquisition, conversion rates, and revenue
• Identify growth opportunities across existing and new markets
• Build scalable marketing processes, reporting structures, and performance accountability
• Partner with executive leadership to prioritize initiatives and allocate marketing resources
• Oversee and optimize multi-channel digital marketing initiatives, including:
• Develop and oversee lead generation campaigns targeting relevant customer segments
• Develop campaigns suited to residential services, including local search, location-specific landing pages, call-driven acquisition, and repeat-customer marketing
• Ensure websites, landing pages, and digital assets are optimized for user experience and conversions
• Collaborate with SEO, content, design, and technical teams to improve acquisition performance
• Test new marketing channels, messaging, and campaign strategies
• Remain actively involved in campaign analysis, troubleshooting, and optimization when needed
• Monitor campaign performance and quickly identify opportunities for improvement
• Develop dashboards and reporting processes that provide actionable business insights
• Evaluate marketing spend and recommend budget adjustments based on performance
• Present regular performance reports to executive leadership, connecting marketing activity directly to financial outcomes
• Establish a culture of continuous testing, optimization, and data-driven decision-making
• Develop and maintain consistent brand positioning across the Otte Polo Group portfolio
• Tailor marketing strategies to the unique customer segments, services, and growth objectives of each brand
• Identify opportunities to expand market reach and improve competitive positioning
• Oversee messaging, value propositions, and campaign consistency across marketing channels
• Support new service launches, geographic expansion, and strategic growth initiatives
• Conduct market and competitor analysis to identify emerging opportunities
• Establish clear definitions and tracking mechanisms for marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
• Identify gaps in the customer acquisition funnel and implement corrective strategies
• Support sales enablement through targeted campaigns, marketing materials, and market insights
• Optimize CRM and marketing automation workflows to improve lead management and attribution

Requirements:

• 5–7+ years of progressive marketing experience, including substantial digital marketing, performance marketing, and growth strategy experience
• 2+ years leading marketing teams, specialists, agencies, or cross-functional marketing initiatives
• Direct marketing experience with Home Services businesses such as HVAC, plumbing, pest control, appliance repair, residential technical support, electrical services, residential cleaning, or comparable in-home services
• Proven track record of developing and executing marketing strategies that generate measurable revenue growth
• Demonstrated experience managing marketing budgets and optimizing investments based on ROI
• Strong understanding of:
• Performance Marketing and Paid Media
• SEO and Organic Growth
• Has a proven understanding of how Home Services companies acquire customers through local search, paid media, calls, and booked appointments
• Customer Acquisition and Funnel Optimization
• Brand Positioning and Market Expansion
• Experience managing marketing initiatives across multiple brands, business units, or service lines
• Strong analytical capabilities and proficiency with marketing reporting and attribution tools
• Experience with platforms such as Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, and CRM/marketing automation systems
• Ability to translate marketing performance data into actionable business decisions
• Excellent English communication skills, both written and verbal
• Experience marketing to U.S. consumers is strongly preferred, but relevant Home Services experience in other countries is accepted