Market Intelligence Manager

ASICS America Corporation is seeking a Manager, Market Intelligence to identify and analyze U.S. business trends and competitive intelligence across categories, channels, retailers, and consumers. The role leads research and analysis, translating complex data into actionable insights to support data-driven decisions across the organization.

Responsibilities:

• This position has people leadership responsibilities
• Track and analyze Market Share across all of our US categories
• Design and manage consumer insight studies
• Manage our research and tracking vendor relationships
• Provide regular updates on key industry and category trends
• Analyze and Report on our Brand Health Tracking
• Support ad-hoc research and analysis requests from the U.S. leadership team
• Adheres to all company policies and procedures
• Embodies and demonstrates company ethics and values
• Abides by all federal, state and local laws

Requirements:

• strong analytical skills
• proven experience leading a team, managing research projects, and the ability to translate complex data into clear, actionable business recommendations
• Ability to effectively motivate, engage and foster growth within direct reports
• Ability to hold themselves and direct reports accountable to a high standard of performance and results
• Exceptional analytical, critical thinking, and problem-solving skills
• Ability to design a project, develop hypotheses, and synthesize multiple data sources into compelling insights that drive business decisions
• Ability to prioritize across tactical day-to-day issues and long-term strategic research opportunities
• Highly organized and comfortable managing multiple projects against deadlines
• Ability to translate complex data into clear insights and recommendations for leadership
• Strong communication and presentation skills
• Bachelor's Degree in Arts/Sciences (BA/BS) or equivalent combination of education, experience, and training, required
• 1-3 years experience managing direct reports or equivalent training and experience required
• 7-9 years experience in market research, corporate strategy, or management consulting roles required
• Proven track record of developing Excel-based tools and reports to analyze large data sets required
• Experience designing market research studies required
• Advanced technical proficiency with Excel required
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) required
• Experience with Circana, SPS Commerce, or other syndicated market research providers strongly preferred