Marketing Manager, North America

Wireless Logic provides IoT connectivity solutions. The Marketing Manager supports go-to-market marketing across three North American brands, executing campaigns and channels while contributing to regional strategy and pipeline growth.

Responsibilities:

• Grow the pipeline - Plan and execute brand awareness and demand generation campaigns across multiple North American brands, leveraging group marketing assets and local/regional insight
• Lead PR efforts for the region in order to improve brand visibility in LLM outputs - including media relationships, press releases, and announcements
• Plan and execute field and virtual events (trade shows, webinars, partner events) to support pipeline generation
• Manage digital marketing channels (LLM optimisation, PPC, paid social, email, display) and optimize spend for effectiveness across entities
• Advise regional and entity leadership on marketing strategy and priorities, bringing recommendations rather than waiting solely for direction
• Partner with group marketing to adapt global campaigns, content, and messaging for the North American market
• Generate high quality content and grow social media presence across entities to build brand awareness and engagement
• Work closely with sales and business development teams to align marketing activity with pipeline and revenue goals
• Manage and prioritize a shared marketing workload across multiple entities, balancing competing requests and timelines
• Track and report on marketing performance and ROI across channels and entities
• Support product and proposition launches in the North American market
• Maintain brand consistency across entities while allowing for local/entity nuance where needed

Requirements:

• The ideal candidate is a hands-on marketing generalist comfortable context switching across multiple stakeholders and brands, with strong execution skills across digital and traditional channels and the judgment to help shape strategy, not just deliver against it
• 4+ years of B2B marketing experience, including digital marketing, PR, and events
• Proven ability to context switch across multiple stakeholders, brands, or business units
• Strong track record of executing successful demand generation campaigns with measurable ROI
• Hands-on experience with digital channels: PPC, paid social, LLM optimisaton/SEO, email and content
• Experience managing and executing PR strategy and media relationships
• Experience planning and executing marketing events (trade shows, webinars, etc.)
• Comfortable operating with a degree of ambiguity and shifting priorities across entities
• Strong written and verbal communication skills; able to represent multiple brands consistently
• A proactive, consultative approach — able to take direction but also push back or suggest alternatives when appropriate
• Highly organized, able to prioritize across competing demands from different stakeholders
• Experience with marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
• Experience in Telecom, IoT/M2M, SaaS or related markets
• Experience working in a shared-services or matrixed marketing structure
• Bachelor's degree in Marketing, Business, or related field
• Understanding of data privacy regulations relevant to marketing (e.g., CAN-SPAM, CASL)