Product Marketing Manager (Remote friendly)

Imagine Communications seeks a Product Marketing Manager for its Playout and Infrastructure portfolio. The role owns go-to-market strategy, positioning, and messaging, translating technical products and market insights into compelling customer value and enabling sales and cross-functional teams.

Responsibilities:

• Own positioning and messaging for the Playout and Infrastructure portfolio — developing clear value propositions, buyer-specific narratives, and competitive differentiators that translate complex technology into compelling reasons to choose Imagine
• Lead go-to-market strategy, defining target audiences, the messages that resonate with each, and how we reach them — building programs that find customers and help them find us
• Partner with Product Owners to shape go-to-market plans for new products and releases, ensuring market and buyer perspectives are embedded in how we develop, launch, and evolve the portfolio
• Lead the development of high-impact content that moves buyers through the decision process — customer case studies, white papers, and thought leadership that demonstrate real-world value and set Imagine apart
• Equip the sales team with the tools to compete and win — including presentations, product battle cards, and deal-specific materials that communicate value clearly across technical, user, and economic buyers
• Own Imagine’s voice in the market through website, blog, and press content that reflects current positioning and speaks to the right audiences at the right moment
• Identify the industry events, trade shows, and speaking forums that matter most to our buyers, and lead the strategy for how Imagine shows up — what story we tell, who tells it, and what outcomes we drive

Requirements:

• Track record in product marketing within the context of a complex broadcast technology or infrastructure vendor
• In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets
• Experience with market positioning, business development, and competitive analysis
• Strong global business acumen and strong customer orientation
• Ability to develop strategic relationships and sell the vision; ability to influence at multiple levels of an organization
• Strong and effective oral and written communication skills
• Intellectual curiosity and the ability to deliver business insight
• Ideally, a strong public speaker, comfortable in front of large, senior groups, and a solid writer
• Demonstrated ability to build strong cross-functional relationships and lead effectively in a fluid, customer-oriented environment; able to manage competing priorities and drive to results across diverse teams and stakeholders
• Comfortable leveraging AI tools to accelerate research, content development, and analysis — using technology to work smarter and deliver higher-quality output faster