Senior Product Marketing Manager, Core (Remote, US)

Newsela is hiring a Senior Product Marketing Manager for its Threads & Themes Core ELA curriculum portfolio. The role leads go-to-market strategy, positioning, messaging, market intelligence, sales enablement, and cross-functional execution to support launches, adoption, and revenue growth.

Responsibilities:

• Architect, lead, and execute end-to-end GTM strategies for national and state-level core curriculum launches, driving market awareness, demand generation, customer adoption, and revenue growth
• Define and evolve the core positioning, value propositions, and messaging architecture for Newsela Threads & Themes. Map out key buyer personas across the K–12 purchasing hierarchy and align messaging directly to their specific pain points and buying triggers
• Serve as the definitive voice of the customer and market expert for Core ELA. Deeply analyze buyer behavior, district decision-making cycles, and competitive offerings, translating these insights into actionable strategies that directly inform product roadmaps, sales motions, and marketing programs
• Partner closely with Sales, Revenue Marketing, and RevOps to build and execute high-touch ABM strategies targeting high-value district adoption opportunities, state-level adoptions, and key curriculum decision-makers
• Translate market and persona insights into high-impact sales enablement—equipping Sales and Customer Success teams with pitch decks, product training, competitive battlecards, print sample kits, and objection-handling guides to win core curriculum deals
• Partner cross-functionally with Product, Sales, RevOps, Content, and Marketing to establish and optimize GTM processes, communication cadences, and operating models that improve alignment and execution
• Champion the instructional vision of Newsela Threads & Themes. Develop thought leadership assets, white papers, content marketing campaigns, and educator resources that position Newsela as a premier provider in the K–12 Core ELA space
• Translate strategic positioning and messaging into compelling customer-facing content across sales collateral, digital channels, campaigns, and enablement resources, ensuring consistency and alignment with GTM objectives
• Define success metrics, evaluate GTM effectiveness, and leverage performance insights to optimize strategies, improve customer adoption, and drive business results

Requirements:

• 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles, with demonstrated success leading complex product launches and cross-functional initiatives
• Thorough understanding of K–12 education buying cycles, district procurement processes, and key personas (district leaders, curriculum directors, and educators)
• Proven track record of leveraging buyer insights and competitive intelligence to influence GTM strategy and sales motions
• Proven track record of developing and executing GTM strategies that drive measurable business outcomes, including market adoption, customer engagement, and revenue growth
• Exceptional ability to distill complex core curriculum capabilities, instructional frameworks, and research into clear, differentiated positioning and customer-centric messaging
• Proven ability to independently develop and execute complex GTM strategies, influence cross-functional priorities, and translate strategic positioning into compelling customer-facing materials across multiple channels
• Demonstrated ability to lead and influence cross-functional stakeholders, drive strategic alignment, and establish effective working relationships across Sales, Product, RevOps, and Marketing
• Exceptional written communication and storytelling skills, with demonstrated ability to translate complex product capabilities and strategic positioning into clear, compelling messaging across customer-facing channels