Regional Marketing Manager | West Coast | Remote

Grafana Labs is hiring a Regional Marketing Manager to execute regional marketing strategy and lead programs that drive measurable business outcomes. The role owns programs from planning through reporting, partners with Sales and SDR teams, and develops AI-enabled workflows to improve marketing efficiency and scalability.

Responsibilities:

• Lead regional marketing programs from planning through execution and retrospective, including program strategy, budget management, goal setting, delivery, and performance reporting
• Execute ABM and regional marketing initiatives, partnering closely with Sales and SDR teams while contributing to prioritization and program planning
• Independently manage day-to-day decisions, proactively address risks, and escalate issues when appropriate
• Serve as a proficient user of core marketing platforms, including Splash, Zuddl, Salesforce, and Monday.com, while identifying opportunities to improve processes and tooling
• Develop and document AI-enabled workflows that improve efficiency, consistency, and scalability across marketing operations, event execution, and reporting
• Identify opportunities to apply AI and automation across regional marketing programs and contribute to the development of shared team processes and best practices
• Analyze program performance and translate data into actionable insights and recommendations
• Plan and manage projects independently, set realistic timelines, coordinate stakeholders, and deliver on commitments
• Provide guidance and support to Associates, contractors, and other team members on shared initiatives
• Build expertise in Grafana's go-to-market strategy, regional marketing programs, and the ecosystem of channels, vendors, and partners that support growth

Requirements:

• 3-5 years in field or regional marketing, or events, including end-to-end ownership of programs
• Strong project, time, and stakeholder management, with consistent attention to detail
• Independent proficiency with Splash, Zuddl, Salesforce, and Monday.com or similar
• Demonstrated experience operationalizing AI in marketing work: reusable prompts, documented processes, or lightweight automations
• Open source go-to-market motion and the regional market a plus